Any successful modern content marketing powerhouse must begin with a robust strategy that leverages the power and potential of AI. Here's how to build one.
With the right social data platform, it’s possible to convert otherwise unknown social accounts into known customers. Here's why and how you should link social and customer accounts.
Salesforce Scheduler and Action Plans, and Salesforce Surveys empower employees by leveraging process automation, analytics, and AI to strengthen the customer experience.
On this podcast episode, we sit down with our own experts in three key areas you should focus on this season to deliver omnichannel personalized engagements to your consumers.
At Salesforce, we use our DMP Audience Studio to organize audience data for digital marketing efforts. Before implementing a DMP, we faced a number of common challenges and opportunities. Here's how we dealt with them.