Join Us in the New Community Hub at Connections 2025

Have you ever walked around Connections and wondered, where are my people? Well, now you know exactly where they are. For the first time, we will have a dedicated Connections Community Hub space for marketers, by marketers.

Connections will June 11-12 in Chicago. The Community Hub will be by the registration desk in Campground, Level 3. This space will only feature content from Trailblazers. There will be 40+ sessions, including:

• Mitigating the Disaster that is Dark Mode to Accessibility for Emails 
• Dedicated IPs for Low Volume Senders
• Email A/B Testing: Prioritize, Progress, and Perfect
• Marketing Yourself: Why Your Brand Is Your Best Channel
• Commerce Without Chaos: Best Practices for Team Alignment

There will be an emphasis on skill development with the goal of helping marketers get better at their jobs. Want to learn why your personal brand is your most powerful channel for building credibility and attracting new opportunities? Want your emails to always reach the inbox? These questions and more will be answered by experienced Trailblazers in the hub. 

We will have a number of meetups for attendees to network, exchange ideas, and carry ideas beyond the sessions. And there will be fun activities such as a breakfast with Salesforce leaders, a networking social, carnival-style games with prizes, frozen drink stations, a community give-back activity, and an ice cream social. 

Whether you’re looking to deepen knowledge, build your network or share your passion with like-minded individuals the Community Hub is for you.  Read on for details on speakers and times. See you there! 

Connections Communtity Hub schedule – June 11

Sessions will start after the main keynote (10 – 11:30 AM)

Community Campfire 1

Session Title	Description	Time
The (AI)nxiety is Real: Navigating Marketing’s New Era	AI is everywhere — and overwhelming. In this session, learn how to lead with confidence, adopt AI with intention, and keep your team from burning out.	11:30 – 11:50 AM
Building Hyper-Personalized Journeys & Marketing Automation	Get hands-on experience building hyper-personalized journeys and marketing automation solutions in Salesforce to deliver hyper personalized messages and 1-to-1 customized consumer experiences	12:00 – 12:20 PM
Marketing Yourself: Why Your Brand Is Your Best Channel	You market brands — now market yourself. Learn why your personal brand is your most powerful channel for building credibility and attracting new opportunities.	12:30 – 12:50 PM
Accessibility for Emails 101	Ensure that 100% of your email list can read and understand your emails, by following our best practices Emailgeeks checklist, from alternative text for images to proper semantic code.	1:00 – 1:20 PM
Dedicated IPs for Low Volume Senders	Want your emails to always reach the inbox? Join this session to learn how Gmail and MS’s Feb ’24 changes allow managing sender reputation with a dedicated IP at 35K/month, not just 100K+.	1:30 – 1:50 PM
Mitigating the Disaster that is Dark Mode	Dark mode is a major email challenge. Attendees will learn how dark mode works, how to address it, and how to explain solutions clearly to stakeholders with real examples and practical tips.	2:00 – 2:20 PM
Is AI Ruining the Inbox?	We’ll explore inbox changes from Apple Mail, Gmail & more, how they impact marketers and share funny real-life fails when emails don’t render as intended.	2:30 – 2:50 PM
Email A/B Testing: Prioritize, Progress, and Perfect	How do we prioritize tests that matter, progress with AI in mind, and perfect the process? Let’s discuss building strong roadmaps and turning testing into a growth driver for your email program!	3:00 – 3:20 PM

Community Campfire 2

Session Title	Description	Time
5 Key Learning every Manufacturing Company Needs in Commerce	Get a front row seat to best practices for commerce experiences in the manufacturing industry by leaders who’ve seen dozens of implementations.	11:30 – 11:50 AM
Commerce Without Chaos: Best Practices for Team Alignment	Learn how clients, agencies, and in-house teams can collaborate effectively in Salesforce Commerce projects, stay in their lanes, build trust, and GSD—without the chaos.	12:00 – 12:20 PM
AI Agents: The New Ecommerce Sales Channel	From Agentforce to Amazon “Buy For Me”, agents are increasingly operating on behalf of shoppers and transacting. Learn tactics and techniques to support this innovative sales channel.	12:30 – 12:50 PM
AMA: Data Cloud, Agentforce, and Marketing	Bring your challenges, questions, and big ideas to experts across Data Cloud, Agentforce, and Marketing Cloud.	1:00 – 1:20 PM
Agentforce for Marketers	Learn how marketers can use AI and data to optimize & accelerate marketing operations through automation of easily repeated tasks, campaign & content creation—and realize 20% time-savings per week.	1:30 – 1:50 PM
Build Headless Commerce Agents with Agentforce	This session walks you through the journey of building Headless Commerce Agents with Agentforce. See it through a practical demonstration and learn the best practices associated with it.	2:00 – 2:20 PM
Product Discovery in a GenAI World	GenAI is changing the way shoppers are discovering brands and products. Learn about Onsite and Offsite merchandising best practices in this brave new world.	2:30 – 2:50 PM
Stop Failing Your Tests	Testing is key to elevating your marketing from ‘best practices’ to ‘outstanding.’ Learn how to test effectively, interpret results, and scale your efforts to the next level.	3:00 – 3:20 PM
Women in Tech – Inspiring Inclusion	Join leaders across the Salesforce ecosystem for an interactive panel celebrating women in technology. Hear about their journeys into tech and how they navigate through inclusion and diversity.	3:30 – 3:50 PM

There will be a Surprise & Delight networking social with ice cream and games from 3 to 4:30 PM on both days.

Connections Community Hub schedule – June 12

Community Campfire 1

Session Title	Description	Time
Why Marketers Should Use Salesforce Campaigns	Campaigns are foundational to showcasing Marketing influence in CRM. By using Campaigns, Marketers can easily track influenced revenue and capture engagement across the customer lifecycle.	9:30 – 9:50 AM
D2C Commerce: The Secret Behind Le Creuset’s Success	Learn about the successful implementation of two highly complex projects at Le Creuset Chile and Colombia using D2C Commerce.	10:00 – 10:20 AM
Shorr Packaging: OMS & Commerce for Seamless Buying	See how Shorr Packaging integrated Salesforce OMS with Commerce Cloud to enable dynamic quoting, automated order handling, and post-purchase tracking for a frictionless B2B buying experience.	10:30 – 10:50 AM
Simplifying B2B to B2C with Marketing Cloud	Explore how to streamline messaging, channels, and data to shift from B2B to B2C—plus tips, best practices, and key insights for making a successful transition.	11:00 – 11:20 AM
A Deeper Dive: Mastering Marketing Cloud on Core	Join Marketing Cloud On Core experts for an in-person Q&A to tackle your burning questions, brainstorm solutions, and share best practices.	11:30 – 11:50 AM
Fix SFMC Contact Overages for Good	Come learn how to reduce contact overages by solving hidden data issues in SFMC. We’ll walk through the cleanup steps that save you money and prevent the problem from coming back.	12:00 – 12:20 PM
Create 3x Faster Emails through Content Builder	Marketing Cloud Engagement’s email builder is stronger than you think. Come learn how to use the content block library to create an email design system that cuts operation time in more than a half.	12:30 – 12:50 PM
Unlocking Agentforce with MCE for Cross-Cloud Teams	We will show you scenarios where agents can interact with Marketing Cloud Engagement and solve common problems in cross-cloud teams as well in customer support cases.	1:00 – 1:20 PM
MCAE, MCE, MC – One Email Builder for All!	With the end of support for the Enhanced Email Experience for Account Engagement, explore your newest drag-and-drop option, the universal Marketing Cloud email builder for all Salesforce marketing solutions.	1:30 – 1:50 PM
Engage Customers in Their Inbox with Interactive Agents	Discover how Salesforce Marketing Cloud, Agentforce, and AMP for Email enable interactive agents within emails, letting customers engage in real-time conversations — without leaving their inbox.	2:00 – 2:20 PM
20 Ideas in 20 Min to make your SFMC Admin Life Easier	In this session, we’ll rapid-fire 20 tips and best practices to boost productivity, add value, and improve engagement with Marketing Cloud. You’ll leave with actionable takeaways for immediate impact.	2:30 – 2:50 PM
AI for Good (Marketing)	In this focus group session, we’ll explore AI use cases like Agentforce, Einstein Analytics, and key tools marketers need to drive results with data, automation, and personalization.	3:00 – 3:20 PM
Salesforce People Leader Community Group Meetup	Join the Salesforce People Leader Community Group for an open discussion about topics and concerns related to managing, hiring, and engaging with Salesforce professionals!	3:30 – 4:00 PM

Community Campfire 2

Session Title	Description	Time
Getting Started with B2B/D2C Commerce & Marketing Cloud	Learn the fundamentals of B2B Commerce and Marketing Cloud including setup, integration, and strategies to drive customer engagement and streamline marketing processes for business success.	9:30 – 9:50 AM
Personalize Your Storefront with Data Cloud	Explore the possibilities to personalize your storefront experience utilizing 1st party data and storefront interactions and Data Cloud.	10:00 – 10:20 AM
5 Tips to Increase Revenue with Agentforce for Commerce	Learn how to build shopper agents that can assist buyers through their commerce experience, increasing the speed and basket size with recommendations and guided selling with real world examples.	10:30 – 10:50 AM
Women in Commerce	Learn about the incredible contributions of technical women in commerce and make meaningful new connections.	11:00 – 11:20 AM
Elevating Your Marketing Toolkit with Data Cloud	How does Data Cloud ignite your marketing strategy? Let’s talk tech stacks, project wins, challenges and your org’s next big steps.	11:30 – 11:50 AM
5 Ways Data Cloud Unifies Fragmented Customer Journeys	Explore how Data Cloud unifies online & offline touchpoints to create seamless, personalized journeys.	12:00 – 12:20 PM
Personalization at Scale: Real-Time Engagement Strategies	Join this session to learn how to scale personalization using real-time data and AI-driven insights. Learn best practices for delivering timely, relevant content across multiple channels and systems.	12:30 – 12:50 PM
Agentforce Roadmapping: Identifying & Implementing Use Cases	Experts and novices alike share their experiences with Agentforce, use cases, learnings, war stories, and breakthroughs that help us shape what and how we implement Agentforce	1:00 – 1:20 PM
The Solo Stack: Scaling Smarter with Limited Resources	Learn how lean teams can build powerful Marketing Cloud strategies using smart prioritization, automation, and no-fluff tools that make one person feel like a full department.	1:30 – 1:50 PM
Community as a CX Catalyst: Building Customer Trust	Through social listening and authentic engagement, attendees will learn how to shift from disconnected touchpoints to a cohesive, customer-led strategy that builds trust and delivers lasting impact.	2:00 – 2:20 PM
AI for Marketers: 5 Themes to Brainstorm Together!	Join a relaxed discussion on 5 smart ways B2B marketers can think about using AI — from lead assignment to segmentation, analytics, journey automation, and keeping platforms clean	2:30 – 2:50 PM
Rooted in Community, Enhanced by AI: The Future of Connections	Will AI erode or elevate human connection? Join our panel of experts as they tackle the hard truths about technology and community.	3:00 – 3:20 PM
Commerce Crew and Unofficial SFCC Meetup	Connect and network with fellow #commercecrew members, led by leaders of the Unofficial SFCC community.	3:30 – 4:00 PM