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Customer Relationships

Giving customers the support they need

It’s the most fundamental of business tenets, yet it’s sometimes the hardest to adopt: Success hinges on a deep understanding of your customer. I focus on small and medium-sized businesses every day at Salesforce, and have seen that even small teams have the ability to build lasting relationships with customers. How? By strategically using the right tools for their customer data.

With technologies that are custom-made for smaller businesses to track customer behavior and automate routine tasks, you can make customers feel heard and valued. And that’s the foundation of long-term business growth, whether you’re just getting started or are in the Fortune 500. Here are some resources to help you grow, fast. 

Conversations that matter

AI is changing customer relationships. See what experts say about the transformation.

Build your CRM skills and take your customers into the future

Follow guided skill paths and get hands-on with Trailhead, our free online learning platform.

Illustration of the Salesforce Foundations Trailhead learning course
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Salesforce Foundations: Quick Look

Access sales, service, marketing, commerce, AI, and data tools within your existing CRM.

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Module

Salesforce for Small Business

Learn how your business can benefit from this out-of-the-box CRM.

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An illustration showing the Sales for Small Business module on the Trailhead learning platform.
Module

Sales for Small Business

Learn the fundamentals of sales for small business with Starter Suite CRM.

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