Designing the Next Chapter of the Salesforce Architecture Program

The Salesforce Architecture Program is back. And I couldn’t be more excited to share that I’ll be leading the Salesforce Architecture Evangelism team as part of its return.

Over the past few years, I’ve had the privilege of working on some of the most forward-looking innovations at Salesforce alongside an incredible team. It’s work I’ve cared deeply about, and I wasn’t actively searching for a change. But opportunities like this don’t come around often. We’re at a pivotal moment in technology where the role of the architect is evolving, and the chance to help shape that evolution feels both timely and important. I’m passionate about carrying this work forward to define a clear, future-ready vision for how Salesforce Architects like you can lead innovation with confidence and purpose.

Continue the momentum that never stopped

Architecture has always been at the heart of how our customers succeed with Salesforce. Across our ecosystem, thousands of architects turn vision into reality every day, driving innovation, scalability, and trust for organizations of every size.

When the Salesforce Architecture Program paused, what stood out most to me wasn’t what stopped — it was what continued. The energy, commitment, and curiosity within the Salesforce Architect community never faded; they only grew stronger.

Now, as our new team comes together, we’re channeling that momentum into something connected, forward-looking, and genuinely useful for everyone working with Salesforce architecture. Whether you’re just beginning your journey or leading complex enterprise transformations, our goal is to create a program that meets you where you are, and helps you go further.

Learn from the architect community

At Dreamforce this year, I spoke with architects from every corner of our ecosystem — customers, partners, and Salesforce teams — and a clear message came through. You want content that is practical and applicable, that bridges innovation and implementation, and that reflects the realities of delivering solutions in a fast-changing landscape.

Every conversation is a reminder of the depth of expertise and creativity that drives this community forward. That’s where this program will focus.

We’ll shape it in collaboration with the architect community while bringing Salesforce expertise to the table. Across our product, engineering, and delivery organizations, there’s a depth of architectural and product knowledge that can help accelerate learning and strengthen practice. By connecting that knowledge with the real-world experience of architects in the field, we can create something far more valuable than either could achieve alone.

Balance innovation and foundation

Architecture isn’t just a technical discipline. It’s an accelerator and an enabler, a path that helps enterprises move forward responsibly.

As new capabilities like Agentforce and Data 360 expand what’s possible, strong foundations in core Salesforce architecture remain just as essential. Good architecture connects both worlds. It creates stability where it’s needed and agility where it matters most.

Our goal is to help you strengthen that balance by deepening expertise in the platform’s core while exploring the frontiers of what comes next.

Architecting what’s next, together

There’s a lot ahead, and the excitement is real. I’m honored to be part of this restart and deeply committed to making the Salesforce Architecture Program a trusted space for clarity, collaboration, and growth.

To everyone who has believed in the importance of the Salesforce Architecture Program and the Well-Architected Framework, thank you for keeping that belief alive. Your passion and commitment have made this return possible.

Now, it’s time to build what’s next — together.