5 Must-See Dreamforce Sessions for Health and Life Sciences Marketers

This year’s Dreamforce was jam-packed with sessions covering the latest health and life sciences marketing trends and technologies. Truth be told, it was impossible to take it all in. But no worries, we have you covered. Virtually every session is available on our Salesforce LIVE page. To get you started, here are five highlights you won’t want to miss.

Healthcare and Life Sciences Keynote: Blazing a New Industry Path

The healthcare and life sciences industry is undergoing a massive shift as stakeholder expectations, economic realities, and advancing technology require industry stakeholders to blaze a new path forward. In this session, we explore the path ahead and discuss how all stakeholders can develop a plan to reach a new destination, where patient-centric care is powered by intelligent CRM.

Learn how Humana and Mount Sinai Health System are optimizing operations and facilitating relationships across their organizations to drive better outcomes, improve patient experiences, and lower costs. Hear Ashfield’s perspective on how life sciences companies are increasing sales by driving better outcomes.

Aurora Health Care’s Remedy for Patient Engagement and Wellness

When it comes to our health, many of us have a “get sick, get fixed” attitude. We seldom think about our relationships with healthcare providers — until the symptoms start to appear. Aurora Health Care believes there is a better way: Why not help our customers and communities remain healthy from the start? And when healthcare services are needed, why not make the patient experience simple and painless before, during, and after care?

Watch this session to hear directly from Aurora’s marketing leaders about their digital marketing strategy for 15 hospitals, 150 clinics, and over 1 million patients. Discover how Aurora uses email for health and wellness journeys, and has achieved amazing app and web portal adoption results. From basic use cases to long-term patient journeys, you’ll get practical tips and fresh ideas for digital engagement.

Lessons Learned: Rolling Out a Health and Life Sciences Marketing Platform at a Global Scale

Whether your marketing platform supports a small group, distributed teams across a country, or numerous locations around the world, it’s critical to master change management. What are the keys to driving adoption? Identifying and sharing best practices? Delivering timely and personalized B2B and B2C customer experiences at scale?

Hear how Merck Animal Health addressed these questions and more in its quest to support marketers in over two dozen countries. Regardless of which segment of health and life sciences you serve, you’ll benefit from stories of lessons learned and receive practical tips for getting the most out of your technology investment.

How HCSC Turns Data into Opportunities in the Health Insurance Payer Market

In today’s highly competitive and rapidly evolving health insurance market, it’s more important than ever for insurance payers to rethink their marketing, sales, and service strategies. Watch this session to learn how one of the largest health insurers — HCSC — is capitalizing on its vast data to transform its approach to group sales and more.

Along with Salesforce industry experts, HCSC’s thought leaders discuss health insurance trends, challenges and opportunities, acquisition tactics for creating and nurturing leads with cost-conscious employers and time-strapped brokers, and how to leverage data to deliver personalized and timely experiences.

The Seismic Shakeup in Healthcare Marketing: Are You Ready?

A superconvergence of powerful forces in science, business, and technology is pushing the entire healthcare ecosystem to disruption. What’s a health and life sciences marketer to do? Watch to learn why mass media direct-to-consumer ads and other traditional tactics no longer suffice — and specific steps you can take to create an effective, enduring, and personalized health narrative that speaks directly to each customer’s unique needs in a multiscreen, multi-device world.

Larry Mickelberg, Managing Director of Life Sciences at Deloitte Digital, and a panel of health and life sciences marketing experts, discuss the rise of a new kind of marketing that is more value-based, data-driven, and customer-centric than ever before. You’ll leave with five essential capabilities every marketer must embrace, and practical insights into how to make them a reality in your organization.