Skip to Content
Skip to Content

Flashback: Oracle OpenWorld 2011

Flashback: Oracle OpenWorld 2011

You can't stop innovation. Even a surprise cancellation of CEO Marc Benioff’s keynote at Oracle OpenWorld 2011 wouldn't silence the message Salesforce had for the world.

We’re posting a series of vignettes to celebrate Salesforce’s 20th birthday. Follow our digital scrapbook to get a behind the scenes glimpse of our history.

You can’t shut down innovation. That’s why even a surprise cancellation of CEO Marc Benioff’s keynote at Oracle OpenWorld 2011 couldn’t silence the message Salesforce had for the world: it was the end of software, cloud computing could extend enterprise applications to every company.

News of the cancellation barely registered before the team made a critical decision — customers wouldn’t get left behind.


Screen capture of Marc Benioff tweet

The keynote team had to hustle. OpenWorld meant everything was booked, but the team found a new venue. Next, invitations, production, audio/visual, and logistics were all redone — in under 24 hours.

Overnight, a planned protest with signs and employee demonstrators took shape. By morning on October 5, the streets around Moscone Center were brimming with action.


Photo of Salesforce colleagues at Oracle OpenWorld protest in 2011
The Cloud becomes a rallying cry for Salesforce colleagues and would-be keynote attendees on Oct. 5, 2011


“While some companies were trying to shut down the cloud, Salesforce was democratizing cloud computing for everyone,” says Al Falcione, SVP Corporate Messaging.


photo of SaaSy at Oracle OpenWorld protest
Fun times as SaaSy joins the Oracle OpenWorld protest


Meanwhile, Marc Benioff gave his keynote and met customers.

Photo of Marc Benioff giving a keynote at the St. Regis hotel in 2011
Marc Benioff gives a keynote at the St. Regis hotel on Oct. 5, 2011.


In the end, innovation would thrive, new companies would have access to enterprise-class applications, and Salesforce’s innovative approach to OpenWorld 2011 became company legend.

Happy birthday, Salesforce. May the next 20 be as innovative as the first 20.

Related Stories

Astro

Get the latest articles in your inbox.

Get the latest articles in your inbox.

Enter a valid e-mail address
Select your Country
Select a state
Please read and agree to the Master Subscription Agreement

Yes, I would like to receive the Salesforce Weekly Brief as well as marketing communications regarding Salesforce products, services, and events. I can unsubscribe at any time.

Salesforce values your privacy. To learn more, visit our Privacy Statement.