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How Companies Can Help End the Global Cycle of COVID-19

Salesforce’s executive medical director explains the global toll of the COVID-19 tragedy and why company support will be a critical piece of recovery.

Crematoria in India
[Exposure Visuals/Shutterstock]

Whatever you heard about India’s COVID-19 outbreak downplays the true horror gripping the country. As the smoke from mass cremations forms clouds of heartbreak overhead, the survivors below are bracing to become a statistic among the record number of coronavirus deaths. The country registered 4,329 deaths in the last 24 hours. A Salesforce colleague lost 10 loved ones to the virus, while an acquaintance’s family suffered 20 deaths.

Meanwhile, in Africa, medical experts predict the pandemic is “only just beginning.” And India’s crisis has hijacked plans to send vaccines to the African continent. Health experts warn that the death toll is also worse than what is being reported in other low- and middle-income regions such as South America, which has suffered roughly 32% of the world’s COVID-19 related deaths. Countries like Mongolia, Nepal, and Myanmar also face impending health and economic crises. As NY Times points out, “The pandemic is splitting into haves and have-nots.”

Nurse attends to boy during pandemic
A health worker attends to a young patient. [Yaw Niel/Shutterstock]

As world health officials urge governments to step in and help, I’m reminded of the critical role private-public sector partnerships have played in the resilience of many countries to date. The next logical step is clear: companies need to fill the void, step up and help in this global catastrophe. 

As an American doctor of Indian descent, I was born in West Virgina, but spent my early childhood in India with family abroad. The situation in India is close to my heart, so I want to share a bit of my story to underline this global imperative. My family in New Delhi tells me what they see on the ground: as healthcare workers do their best, my sick uncle relies on home oxygen concentrators and video chats with doctors instead of seeking care in intensive care units, even though his condition warrants a hospital stay. His family is risking their own health because home is safer than India’s ICUs, which have become black holes where patients simply disappear — if they get a bed at all.

Imagine seeing 20 empty seats at your next holiday gathering. Imagine watching helplessly as one, five, or a dozen family members fight to breathe. Imagine knowing that the hospital offers no salvation, no hope.

India’s 1.3 billion people don’t have to imagine, nor do the millions of people who live in other countries but have deep familial and social ties “back home.” Throughout the world, people of Indian descent are crying themselves to sleep. We’re glued to our phones as we try to secure medical support for sick family members and wait for updates via WhatsApp.

This is the hidden global toll of the COVID-19 tragedy: no matter where you live, it’s all but certain that one of your neighbors is suffering at the most primal, deep level. India isn’t the only country grieving; the entire globe is. 

Every company can help and every company should.

Jon fee, SVP of Salesforce.org

All this in a climate where the U.K. is under scrutiny for reducing its foreign aid. And U.S. efforts, while improving on many accounts, are politicized. Companies are in the hot seat. They need to ramp up their support of India, Nepal, Africa, South America, and other low- and middle-income regions, or the suffering will magnify — and it will magnify around the world as new strains kick off a new wave of COVID worldwide. This is a humanitarian crisis of epic proportions.

Many businesses and organizations are taking steps to help. The COVAX initiative, a global alliance between the Coalition for Epidemic Preparedness Innovations (CEPI), Global Vaccine Alliance (GAVI), the World Health Organization (WHO), and other partners, is on track to deliver at least two billion vaccine doses to countries in need by the end of 2021. Salesforce provides the pro bono platform which enables the distribution of vaccines at this scale.

In partnership with HSBC, Salesforce also recently sent a plane with oxygen concentrators and pulse oximeters to New Delhi. We donated $1 million to relief efforts and our employees have raised nearly $900 thousand in employee-inspired giving. We also set up a 24/7 helpline for employees and family members who need information on hospital beds, testing, and more. Demonstrating the impact businesses have when they come together, Salesforce helped organize a global coalition of more than 40 companies that have mobilized $28 million to support organizations meeting pressing needs across India. Other large corporations like Google, IBM, and Deloitte are also supporting relief efforts.

Church goers attend mass during the pandemic
Worshipers don face masks in São Paulo, Brazil. [Nelson Antoine/Shutterstock]

Companies don’t have to be as large as Salesforce to support the cause. My colleague Jon Fee, the senior vice president of Salesforce.org, has been outspoken about corporate social responsibility. “Every company can help and every company should,” he said. “There is no such thing as a small donation — especially in a time of crisis.” He also believes giving sparks more giving. And he says that if corporations lean in at a global level, they will spark more giving at the local level.

Although these foreign nations might feel far away, a COVID surge can happen anywhere. We are all in this pandemic together. If the global community fails to learn from and address crises like this one, the next COVID-19 wave might happen in your country, state, or neighborhood.

On June 2, Salesforce will kick off a matching campaign for COVAX. We urge other companies to join us in supporting our global colleagues and communities who are currently impacted by the COVID-19 crisis.

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