Delivering on Your Feedback: Introducing Idea Insights

We’ve arrived at a pivotal moment. The breadth and depth of the Salesforce product portfolio has grown significantly since the inception of the IdeaExchange in 2006. And to understand, ingest, and act on today’s volume of customer feedback and signaling, we need to approach it differently. This isn’t about new features or releases; it’s about transforming and scaling how we listen, learn, and execute on the ideas and feedback that are most important to you, our valued customers, and Trailblazer Community. To that end, I’m thrilled to introduce Idea Insights, designed to surface top customer ideas and facilitate meaningful two-way conversations around those ideas. Read on to discover how Idea Insights came to be and how it will revolutionize the way we engage with you.

Listening, learning, and delivering: the evolution of IdeaExchange

For years, IdeaExchange has served as the connection point for Salesforce customers and product makers. Born out of a simple yet powerful idea to give the community a platform to share their ideas, challenges, and help ‌shape the future of Salesforce. IdeaExchange has grown into so much more. Today, it’s a hub of creativity and ingenuity, with over 85,000 Trailblazers contributing annually, sharing how we can improve our products to make your work more productive.

And while we’re very proud of what we’ve accomplished together through IdeaExchange, we’re not just resting on our laurels. We’ve been focused on listening to our users. Working behind the scenes in partnership with key community members to revamp and revitalize our customer feedback approach to meet your needs today and moving forward. We’ve been asking some tough questions: How can we create more transparent and inclusive processes? How can we prioritize and surface meaningful conversations around what’s most important to the community? And, how can we provide greater visibility into the future of our products?

Over the past year, we’ve made strides in bringing you closer to our product development process. As part of this effort, we launched two new programs at Dreamforce 2024 that give you a front-row seat to our product roadmaps: RoadmapExchange and Roadmap Previews. With RoadmapExchange, you can share your thoughts on product priorities and give feedback on features our product makers are considering. And with Roadmap Previews, we provide a sneak peek into high-level product roadmaps, so you can know what’s coming and plan ahead with confidence.

But we know this was just the beginning. As we continue on this journey together, we’ve heard you loud and clear. You’ve told us that while these programs are a step in the right direction, there’s still more work to be done. You’ve shared your frustrations when top ideas didn’t make the cut, and your excitement when they did. We understand your need for additional transparency and more frequent updates on your ideas. We’ve taken your feedback to heart.

Meet Idea Insights: your Top Ideas, amplified

Idea Insights is more than just a new IdeaExchange feature or a fancy dashboard. It’s a commitment to transparency. You’ll now have convenient access to:

• Top Trending Ideas with the most votes overall from the past year. 
• Recently Updated Ideas by our product makers. 
• Top Open Ideas of all time by cloud. 
• Recently Delivered Ideas to check out in the product.

Our aim is to highlight and balance the longtime needs of the community along with what’s currently trending. These are the ideas that have resonated most with our community, and we’re committed to providing transparency into their status.

But that’s not all. Through Idea Insights, our product makers can effortlessly tell which Ideas need attention. It will be easier than ever for them to provide yearly updates on, or seek additional feedback about, the ideas most important to you. Idea Insights will facilitate meaningful conversations around Top Trending Ideas and Top Open Ideas by cloud and be a catalyst for capturing community input along the development cycle. Moving forward, you’ll hear more consistently from the people working to bring ideas to life.

A glimpse into the future

So, what’s next? We’re concentrating on three main areas to make it easier for you to share your experience with our products. We also want to keep you informed on the ideas and roadmaps that are most important to you and offer options for you to help shape the future of IdeaExchange. Our areas of focus are Transparency, Connection, and Listening.

Transparency:
We’re working hard behind the scenes to simplify the Idea update and response process for our product teams. This will better enable frequent, high-quality, two-way communication around the status of your top ideas.

Connection:
We’re prioritizing initiatives that enhance the connection between our customers and product makers. These include:

• RoadmapExchange Coverage: We’ll be adding more roadmaps to RoadmapExchange by Dreamforce of this year to give you a clearer view of our product direction and the opportunity to provide feedback on what’s planned.
• Roadmap Previews: We’ll be releasing additional Roadmap Previews in the second half of this year. These blog-style articles will share high-level roadmaps and provide additional insight into how our product makers are thinking about the future of their respective product areas.
• True to the Core Deep Dives: True to the Core Deep Dive is a special monthly livestream series focused on diving deeper into community-driven core Salesforce Platform topics, one at a time. Each session connects the community with Salesforce product managers for roadmap previews, live demos, and Q&A. 
• Dreamforce: Join us for the True to the Core Keynote at Dreamforce 2025 to hear directly from Salesforce product leaders. See you in person or on Salesforce+, Wednesday, October 15, 2025, 4:00 p.m. to 5:00 p.m. PT.

Listening:
Your feedback on the IdeaExchange site and programming is invaluable to us, and we’re committed to creating a feedback loop that is open, transparent, and actionable. To ensure we’re always listening and connecting with you:

• Listening Tour at Dreamin’ Events and User Group Meetings: We’re planning a series of in-person listening sessions at select Dreamin’ events and User Group Meetings this fall and winter to gather your honest thoughts and opinions.
• IdeaExchange Customer Council: We’re actively reaching out to some of our most engaged IdeaExchange users to be a part of the group we go to for feedback, direction, and guidance on the tools and programs we’re building. This group will meet regularly for 1-hour sessions and also provide ad-hoc feedback through a dedicated Slack channel.
• Community-Driven Enhancements: Visit IdeaExchange at your convenience – our RoadmapExchange roadmap is always on, and we love seeing new Ideas pop up!

Join the conversation

We’re at a crossroads, but we’re not alone. We’re on this journey together, and we’re just getting started. IdeaExchange has always been about engagement and surfacing customer feedback, and with Idea Insights, we’re taking that commitment to the next level.

So, what are you waiting for? Share your thoughts, provide your feedback, and let’s keep the conversation going:

• Check out Idea Insights today and engage with the top customer ideas from you and your peers.
• Submit, vote on, and contribute to Ideas.
• Visit RoadmapExchange and share your thoughts on “Seeking Feedback” roadmap items.
• Lastly, take part in our Salesforce Research Program to give feedback directly to our product makers through incentivized 1-on-1 virtual interviews or surveys. Join here!

Together, we’ll continue to build on something truly remarkable.