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What Is Salesforce Content Management System?

a desk with a laptop, pen, and binder clips
With Salesforce Content Management System, any user anywhere can create, manage, and deliver content – no technical chops required. [LUMINA / Stocksy]

We built a content management system (CMS) to help novice or expert teams create content and deliver it to any channel. And best of all? Everything is connected to customer data.

We are omni-channel people. Every morning I scroll through Instagram and email. And, more often than not, an ecommerce site or a blog as well. When this experience is seamless, I’m a fan. But, if the email and site are inconsistent, I get frustrated – and I’m not alone. According to our State of the Connected Customer report, 76% of customers expect consistent experiences across departments. Most companies creating, delivering, and personalizing content to their customers with traditional content management systems are ill-equipped. Legacy CMS’s are designed for only a single touchpoint, not an ever-evolving, omni-channel customer journey.

This is why we’ve developed Salesforce Content Management System (CMS) — a hybrid CMS designed to help you easily create and deliver content to any channel or device. We built Salesforce CMS to help novice or expert teams create content, and then deliver it to any channel – all connected to customer data.

Learn the basics of Salesforce CMS

Skill up with Trailhead, our free online learning platform, and learn how to create, organize, and publish with a content management system.

With Salesforce CMS, users like Andy Jones from NOW, a streaming service from Sky in the U.K., can help business users who create content faster than ever. Jones explained that, “content creators go from exposure to mastery quickly.” There is no need to wait six months for an IT or design team to create visual and beautiful content. “The advantages of connecting CRM and CMS were immediately clear. We saw an obvious path to a better experience.”

A powerfully-simple content management system

With Salesforce CMS, any user can create, manage, and deliver content. You can choose a content type or create custom types, and quickly draft the content in the app – no technical chops required. Multi-language and translation support help you scale, and permissions help you collaborate while maintaining brand standards. Content creators can also develop content collections, which are like playlists of content that can be added to different experiences.

A CMS that’s fast and flexible

Salesforce CMS is a hybrid CMS, which means your teams can create content in a central location, and syndicate it to any digital touchpoint. This also means it works whether the experience is powered by Salesforce or another system.

To add content to an experience built with Salesforce: Users can choose from two of our “what-you-see-is-what-you-get” (WYSIWYG) tools: Experience Builder or Commerce Page Designer. Both can build an experience declaratively, and drag content components right onto the website, portal, forum, or commerce storefront. These tools are developer-friendly, too, which is perfect if your design and development teams want to build the experience with code.

To deliver content onto a third-party site, experience, or mobile app: Use our headless APIs to deliver content smoothly.

The advantages of connecting CRM and CMS were immediately clear. We saw an obvious path to a better experience.

Andy Jones, Now

Salesforce Content Management System keeps you connected

When customers visit your digital properties, the content they see needs to be personalized and customer-centric. Every piece of content should address customer pains, needs, questions, and desires. Instead of creating content blindly, teams can kick off the content creation process informed by customer data.

Plus, Salesforce CMS lets you turn your data into content. Imagine taking a CRM record and translating the rows and columns into rich, visual content – like a banner, a tile menu, or an engaging promotional CTA. With Salesforce CMS, every team can be an experience team.

Learn more about content management systems

Build all your content in one place, and build it around your customers.

Adi Kuruganti Former GM & SVP, Experience Cloud and B2B Commerce

Adi Kuruganti was the General Manager and Senior Vice President of Community Cloud and B2B Commerce.

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