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3 Common Small Business Myths Debunked
Small Business

3 Common Small Business Myths Debunked

Here are three common misconceptions about small businesses, along with the data-backed truth.

Small and medium businesses (SMBs) have a reputation for being capable and dedicated, two sentiments my team and I have definitely found to be true. But we had some questions about a few of the other descriptors we’ve heard — and thanks to data from the latest Small and Medium Business Trends Report by Salesforce Research, we can officially clear up some of those rumors. Here are three common misconceptions about small businesses, along with the data-backed truth. 

MYTH: Small businesses don’t have the budget for best-in-class technology

REALITY: Small businesses are willing to spend the money if the software delivers value. Sure, small businesses and startups have to keep an eagle eye on their budgets, but they also understand that an investment in quality technology can deliver significant time savings. 

Research shows that growing SMBs are especially focused on plans for business-scaling technology like CRM and financial software — and that price is actually less important to them than finding software that’s easy to use and from a reliable vendor.

The most important technology evaluation factors for SMBs

MYTH: The main reason small business owners started a company is to make money

REALITY: While money can be a factor, of course, data show that most small business founders (55%) actually started their businesses because they wanted to be their own boss and/or have a more flexible work schedule. As a group, founders and entrepreneurs tend to be idealists with motivations that go beyond making a profit — leaving money as the icing, not the cake.

Common reasons for starting a business

This breaks further between generations: Data shows that the younger millennials are more likely to pursue passions above all else.

Reasons for starting a business by generation

MYTH: Small businesses aren’t ready for advanced technology

REALITY: Not true! More and more small businesses are realizing the benefits of advanced technology like artificial intelligence (AI) — and many savvy small businesses are already using things like chatbots, automation, and predictive forecasting to connect with customers and grow.

AI readiness by revenue growth

While data shows only 8% of all small businesses currently use AI, a whopping 46% of small business leaders believe their businesses are ready for AI — and 32% already have plans to implement. Advanced technology? Bring it on.

How SMBs plan to use AI

Ready to debunk more myths about small businesses? Check out Salesforce Research’s full Small and Medium Business Trends Report to get the latest data.


Salesforce Essentials helps you find more customers, win their business, and keep them happy so you can grow faster than ever. Learn more about our small business CRM solutions by following us on Twitter, LinkedIn, and Instagram.


Ruthie Miller is an extreme serial comma loyalist and the founder of RJM Creative, a marketing agency specializing in content and demand generation. She obsesses over voice, tone, and baseball. You want her in every brainstorm.

More by Ruthie

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