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The Top Five Reasons to Become a Certified Marketing Cloud Developer

The Top Five Reasons to Become a Certified Marketing Cloud Developer

Trailhead will launch a 100% developer-focused Marketing Cloud certification at TrailheaDX this May. And, here are five reasons to get certified!

Have you heard? Trailhead will launch a Marketing Cloud certification at TrailheaDX this May, and it’s 100% developer focused. Now all of you AMPscript-loving, dynamic content-building #MCDevelopers can show off your skills and get a shiny new certification. If you’re on the fence about taking the exam, check out the top five reasons why you should go for it.

1. Enhance your #MCDeveloper clout

Not only will you earn bragging rights, but with a developer certification you will be seen as a Marketing Cloud Subject Matter Expert (SME). The Marketing Cloud product team welcomes SMEs to join their monthly developer office hours via the Trailblazer Community to help answer questions and provide insight. Or, if you’re a pro — why not join to demonstrate your knowledge of AMPscript and SSJS language syntax and functions for those who are just getting started?

2. You know you love this stuff

Do you get excited about Data Extensions? How about importing activities using various file formats within Marketing Cloud? Then look no further; the exam includes scenarios around data modeling, programmatic languages, APIs, data management, and security. Get ready to knock it out of the park!

3. Secure app development is as important as ever

Keeping technology infrastructure secure is likely a top priority for you and your company. The Marketing Cloud Developer exam tests your understanding of key management types, encryption functions, and required permissions for API to name a few. Becoming certified will show you’re keen to keep company data secure in the Marketing Cloud.

4. Salesforce has all the tools to help you prepare

Do you love Trailhead? Trailhead just launched a trail for Marketing Cloud developers. In addition to Trailhead, the Marketing Cloud Developer Center and the official Exam Guide will help you prepare for success. And don’t forget to reach out to the Trailblazer Community — experts are encouraged to mentor others in the community.

5. Stand out when it matters most

Salesforce certification helps you stand out from the pack. Employers will see your investment in continued learning and your career when you become a Marketing Cloud Subject Matter Expert (SME). Proven professionals set and achieve career goals; the value of earning a Salesforce certification solidifies that you have the knowledge, skills, and abilities of a Salesforce expert. You are ensuring better use of Salesforce, not to mention the faster time to implement and smoother deployment of Salesforce products. Certification as a Marketing Cloud Developer and Subject Matter Expert can boost your career and help you become a key player in your organization’s success.

Learn more about Trailhead and the Marketing Cloud Developer certification by attending TrailheaDX 2019.


Katie Wheeler of Salesforce
Katie Wheeler Sr. Manager, Product Marketing

Katie Wheeler is a senior manager of product marketing for Marketing Cloud based in Indianapolis, IN. She has 17 years of digital marketing experience and she’s passionate about real-time personalization. Wheeler also loves to spotlight Trailblazers who use Marketing Cloud Personalization in innovative ways to connect with their customers one-to-one.

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