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What is Ohana Anyway?
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What is Ohana Anyway?

If you’ve been following Salesforce, you might have heard the word “Ohana.” What is that and why is it important to us? If you’re looking for the one overarching concept that makes Salesforce a great place to work, you’d be hard-pressed to find a better answer than Ohana.

In the late ’90s, our CEO Marc Benioff wanted a break. He decided to take a sabbatical, so he rented a beach house in Hawaii (doesn’t get much more relaxing than that). On the islands, he connected with locals and learned about many of the Hawaiian’s traditions and customs, including the concept of Ohana. In Hawaiian culture, Ohana represents the idea that families — blood-related, adopted, or intentional — are bound together, and that family members are responsible for one another. When he created Salesforce in 1999, he made sure that “Ohana” was in the company’s foundations.

Today, the Salesforce Ohana is a deep-seated support system we nurture inside our company. And, it doesn’t stop at our employees — it extends to our partners, customers, and members of the communities that we call home. We collaborate, take care of one another, have fun together, and work to leave the world a better place.

And, we don’t just talk the talk; we walk the walk every day. But don’t just take my word for it… Members of our Ohana share their experiences on social media using #SalesforceOhana. Here are some great recent examples:

#blackgirlmagic #SalesforceOhana truly grateful for the coworkers that are my family / Ohana! pic.twitter.com/seLgks4TiA— Molly Q. Ford (@QueenMollyMol) December 4, 2016

Celebrating with my CSG #SalesforceOhana at our quarterly Ohana event pic.twitter.com/kaKgvHs3Bm— Megan Petersen (@MeganPTweets) November 17, 2016

Inspired by @Benioff ‘s leadership, I dreamed of joining the #SalesforceOhana . So humbled to work here…we are changing the world. pic.twitter.com/6dROmfCKcx— Ashley-Rose Kelley (@arosekelley) November 17, 2016

#SalesforceOhana #LighttheNight pic.twitter.com/ZQxLmt5A9a— Eric Stahl (@erictstahl) November 11, 2016

Ready to join the #SalesforceOhana? Good news — we’re hiring. Visit salesforce.com/careers and be sure to follow @salesforcejobs on Twitter and Instagram to see what our Ohana is up to every day!

Jody Kohner is the Senior Vice President of the Employee Marketing & Engagement team at Salesforce. The span of her work ranges from managing the employer brand reputation and recruitment marketing initiatives to onboarding new hires and all sorts of awesome programs designed to make employees love their job. Connect with her on Twitter at @JodyKohner.

More by Jody Kohner

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