Your First-Timer’s Guide to Community at Dreamforce ’25

Dreamforce isn’t just a tech conference — it’s a family reunion. Thousands of Trailblazers from around the world come together in San Francisco each year to learn, connect, and celebrate the power of community. Whether you’re here to skill up, meet fellow Trailblazers, or simply take it all in, this guide will help you navigate your very first Dreamforce with confidence.

Start With the Community

Your Dreamforce journey begins with the community. Join the All Dreamforce Community Group to meet other first-timers and long-time attendees before you arrive. You’ll find tips, discussions about what to pack, and even people to explore the campus with.

On Tuesday morning, October 14, head to Yerba Buena Gardens for the First Timers Experience. This gathering is designed just for you — a place to meet other newcomers, ask questions, and feel the excitement before the main keynote kicks off.

Community Moments You Won’t Want to Miss

The most memorable parts of Dreamforce often happen in the Community Cove (Floor 3, Moscone West) and at grassroots gatherings across campus. Here are a few highlights for first-timers:

• Ask Us Anything: Salesforce MVPs (Tuesday, Oct.14th at  4:15 p.m., Community Cove)
  Learn from experienced leaders in the ecosystem who have navigated the same path you’re starting.
• Champion, Innovator & Legend Meetup (Wednesday, Oct. 15th at 11:30 a.m., Community Cove)
  Connect with other Agentblazers and share best practices for advancing your journey.
• Lip Sync Battle (Wednesday, Oct. 15th at 4:15 p.m.,Yerba Buena Gardens)
  A lighthearted community tradition that brings people together in the spirit of fun.
• Better Together: Unlocking the Power of Community (Thursday, Oct. 16th at 8:15 a.m., Community Cove)
  Discover your home in the community and connect with leaders to help you learn, lead, and level up.
• Swag & Sticker Swap (Thursday, Oct. 16th at 2:30 p.m., Community Cove)
  Exchange stickers, stories, and new connections.

Not sure which community is right for you? Head to the Community Connector in the Community Cove, take a quiz, and instantly discover the Salesforce community that matches your skills and interests. It’s your launchpad to meet new people, spark connections, and dive into community-led Theater sessions. After all, the most memorable parts of Dreamforce happen right here in the Cove and at grassroots gatherings across campus—here are a few highlights every first-timer should catch.

MVP Wisdom: Advice From the Community

Trailblazers who’ve attended Dreamforce before have learned what works (and what doesn’t). Their top advice:

• “Pack layers — San Francisco weather is unpredictable, and session rooms can be chilly.” – Michelle Hansen
• “Bring a backpack, a portable charger, and even a power strip. You’ll make instant friends.” – Mary Tagler
• “Don’t overschedule — leave time for hallway conversations and chance encounters.” – Gordon Lee
• “Comfortable shoes are a must.” – Rachel Park Brayboy
• “Plan to be on campus all day, so pack what you’ll need.” – Dar Veverka

Recharge and Explore

Dreamforce days are long, and taking care of yourself matters:

• Grab quick meals at Lemonade or Super Duper across from the Marriott Marquis.
• Stock up on snacks at nearby Trader Joe’s or Target.
• Make time to explore San Francisco — the SFMOMA, Asian Art Museum, and Yerba Buena galleries are just a short walk from Moscone.

Stay Connected After the Reunion

Dreamforce may last only a few days, but the Trailblazer Community continues year-round. Keep the family reunion going by joining:

• Local or virtual Community Groups
• Online Trailblazer Groups
• Community-led Dreamin’ Events near you
• MuleSoft, Tableau and Slack Community Slack Workspaces
• Role and interest-based groups like Agentblazer, Salesblazer, Serviceblazer, Datablazer, and more

Final Word

Dreamforce is more than a schedule of sessions — it’s where connections turn into community. It’s about meeting new peers who understand your journey, trading practical insights, and leveling up your expertise with real-world examples and industry best practices. 

So take a deep breath, wear those comfortable shoes, and step into a global network that’s ready to welcome you.