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Small businesses across Canada have been responding to the pandemic, learning how to manage their teams remotely through videoconferencing, chat and other apps, optimizing or enhancing e-commerce capabilities, and in some cases, introducing contactless payments, offering curbside...
Many small- or medium-sized businesses (SMB) are in uncharted waters right now. As business leaders, this is time to consider what you and your sales teams can do for customers by being there for them.
Here are four simple and effective ways your SMB can lead:
1. Reframe responsibilities from...
Living in Canada means being surrounded by small businesses that make almost everything we do easier, more enjoyable or both.
Some of us stop by the same pâtisserie or coffee shop every morning on the way to work. You might have a tailor near your home that’s ensured your clothes have fit for some...
Life in a small or medium-sized business is largely about building, not transforming.
SMBs are often focused on adding to their portfolio of products and services, increasing the volume they sell to their most valuable customers, attracting new customers and hiring the people who help them keep...
"We are experiencing higher than normal call volumes . . .”
“All of our agents are currently busy . . .”
“We’ll get to you as soon as we’re back at our desks.”
That last line may not be something you’ll hear when you reach out to a company for service and support, but you can almost imagine...
Nothing about the traditional concept of a cloud ever made it seem like something that could support a business. An angel, maybe, but not a business.
Light, fluffy, almost ephemeral — clouds were something you looked at only to daydream, rather than build and grow. Unless you had a parachute, you...
Whoever came up with the phrase “work-life balance” must have been someone who knew all about the teeter-totter experience that defines the life of an entrepreneur.
If you’re trying to grow a small business when you’re married with a young family, for example, you might often find yourself torn...
Pop quiz: What do you do with a hammer?
The answer: hammer something, like a nail into a piece of wood. What about a saw? Easy — you use it to saw something, like maybe that same piece of wood into which the nail was hammered.
Now it gets tougher: what do you do with a marketing platform?...
There’s always a difference between using a social media platform in your personal time and using it as a marketing channel for your company, and that’s particularly true of small and medium-sized businesses that want to reach their audience via LinkedIn.
In its earliest days, LinkedIn came across...