Delight Alone Won’t Keep Customers Coming Back...

an Effortless Experience Will.


Debunk the Myths Undermining your Customer Experience

How much does customer service factor into driving loyalty?

It depends on how easy you make it for your customers to do business with you. Dive into this thought-provoking webinar trio, with best-selling author, Matt Dixon, and learn how to drive an effortless experience with your sales and service teams, in less than 15 minutes each:
Your customer service team is a vital, strategic arm for your business. Bring sales and service together to drive actionable insights that underscore how to increase loyalty and sales. 
Learn how to strike the right balance and boost the stickiness of self-service channels while prioritizing low-effort customer resolutions over channel choice to mitigate disloyalty. 
To drive an effortless experience, you need agents who can take charge with the resources they have at their fingertips. Uncover the different agent personalities and the value behind hiring “Controllers”. 

Matt Dixon is one of the world’s leading experts on sales, service and customer experience.

Matt Dixon is an accomplished business researcher and writer, known for his insightful and provocative work in the areas of sales and customer experience. He is the author of three Amazon and Wall Street Journal best-selling books: “The Challenger Sale”, “The Effortless Experience” and “The Challenger Customer”­—and is a frequent contributor to Harvard Business Review.

Laura Canada


Give your customers the best, effortless experience,