The COVID-19 pandemic has rescaled our timelines of transformation, requiring delivery of organizations' two-year visions in only two quarters or even two months. In the process, digital enablers developed during the past two decades have seen "tipover" adoption that is both multi-national and multi-generational; at the same time, though, "lessons learned" in past disruptive epochs have not been enough to guide us through what's now or into what's next. Peter Coffee, VP for Strategic Research at Salesforce, shares perspectives and elicits customers' insights about what truly is "different this time."