With the rise of the fight against spam that resulted in CASL, GDPR, CAN-SPAM, and CCPA, the number of ways to get free leads has decreased. Previously, it was common practice to scrape (use software to search for) any email addresses it could possibly find and add them to an email list. That’s no longer an option. Now, before you send any emails to anyone, you need their clear permission to do so.
The safest way to capture free email addresses is by asking for them. Add subscription forms to your website, since those users are truly interested in your business. Run a contest that’s based on email addresses, create a rewards program, or invite your social media followers to join your email subscriber list. A list full of people who want to receive your email messages means higher conversion rates, more accurate metrics, and a stronger email marketing channel.