The 8th Edition State of Marketing Report

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Marketers focus on driving value amidst change.

Macroeconomic uncertainties may have teams reexamining budgets and fine-tuning tech stacks, but marketers remain determined about their contributions to the success of their businesses. Eighty-seven percent of marketers say their work provides greater value now than it did a year ago.

Marketers update priorities to meet the moment.

To keep up with a changing landscape, marketers cite a new slate of priorities — and challenges. Data is filterable by industry, country, and business type.


Personalization expectations rise as data privacy regulations tighten.

Marketers know that personalized, customer-centric marketing is built on a solid data foundation. Brands continue to increase the number of data sources they use each year, projecting an average of 18 data sources for 2023. At the same time, data from third-party cookies will phase out. How else are marketers preparing?

Marketers gear up for a cookieless future.

As third-party cookies face extinction, marketers are taking the following actions to prepare for privacy changes. Data is filterable by industry and country.


Serving up exceptional experiences in real time.

When it comes to delivering top-tier customer experiences, marketers are ready to lead the way. Yet, aligning teams and data sources can be challenging.


Marketing teams are at the helm of customer experience.

Marketing organizations report leading CX initiatives while measuring performance in real time. Data is filterable by industry, country, and business type.


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