State of the Connected Customer Report
- How economic shifts have reshaped customer expectations and behaviors
- The changing ways that customers engage with companies across the buying lifecycle
- Customer sentiments around new technologies like generative artificial intelligence (AI)
AI Gets More Powerful — and Mainstream
Generative AI has captivated the world with its ability to create brand new content like text, imagery, and video. Customers have many feelings about it — especially curiosity.
Trust Is a Differentiator
Customers’ favorite brands differentiate themselves by grounding engagement in trust. These brands are more likely to be transparent, respect privacy, and adapt to customers' changing needs.