Choi Chow
Product Marketing Manager
My background
As a Bay Area native with a multicultural background (Chinese and Mexican), I bring a unique perspective to the world of B2B marketing. With over a decade of experience in marketing, I specialize in digital campaigns, SEO, product launches, and content marketing. My expertise extends beyond marketing—having previously worked as a Salesforce Administrator for Sales Cloud, I combine deep technical knowledge with strategic marketing insight to create compelling, high-impact content.
My expertise
Currently, I’m a Marketer at Salesforce, where I drive digital strategies that integrate content marketing, paid media, and SEO to maximize engagement. My focus areas include AI and Customer Success, crafting stories that showcase AI-driven transformation; SEO and SEM, optimizing content for discoverability and lead generation; content strategy, developing thought leadership across blogs, podcasts, and digital channels. Creating impactful content and executing campaigns that drive pipeline and conversions. I excel at translating complex tech concepts into accessible, compelling narratives that inspire action.
When I'm not working
Outside of work, you’ll find me training for triathlons, weightlifting, or cheering on Bay Area sports, Niners, Warriors, Giants, and Sharks—whether it’s game day at the stadium or watching from home- I’m all in. I also love exploring the culinary scene, discovering and reviewing the latest must-try restaurants, always on the lookout for standout flavors and innovative dishes.
When I’m at home, I channel my creativity into the kitchen, constantly experimenting with new recipes and mastering the art of home cooking.
I’m passionate about the intersection of AI, marketing, and customer success, and I enjoy connecting with others who are shaping the future of digital experiences.
Choi's latest articles
AI for Customer Success (KPIs and Tools)
From Data to Delight: Why Hyper-Personalization Is the Future of Business
AI Training: How to Upskill Your Customer Experience Teams for AI
