Salesforce Live: Middle East and Africa was a spectacular virtual event, and don’t worry, you can still access the valuable content even if you missed it the first time round! Here are the most engaging highlights of the event – from inspirational Trailblazers sharing how they’ve successfully navigated the current business environment to practical tips and the best technologies to help businesses thrive in the new normal.

With topics including reopening safely, getting back to growth, preparing for the new normal, and accelerating your digital transformation — don’t miss this great opportunity to catch up with any or all of the content from the event.


Our path forward, together

Both keynotes reflected on the need for all of us, no matter the geographical location or industry, to focus on digital transformation in the current climate. In the Middle East, inspirational local customers Chalhoub Group and ila Bank share how they have used technology to supercharge their business, and in Africa (where the keynote was broadcasted live to over 40 countries on CNBC Africa), Barloworld Equipment and MultiChoice Group discuss how they’re growing in the new normal and better connecting with their customers.

Both keynotes were hosted by Petra Jenner, SVP Growth Markets, and Robin Fisher, Senior AVP Growth Markets, and supported by Laura Goci, Lead Solution Engineer, and Allison Wudel, Event Marketing Manager, who delivered fantastic, visionary multi-product demos.


Learn from the Trailblazers and thought leaders

You can benefit from 18 of our most successful customer Trailblazer stories, featuring key companies from the region.

For the Middle East, learn from Imkan Properties how the innovative developer maximises its digital transformation, and how Salesforce makes the ideal technology partner. You can also hear from Zain Kuwait, Fine Hygienic Holding, and more, about their journeys of innovation and digital growth.

For Africa, Standard Bank Group CEO Sim Tshabalala talks about the strides the bank has made to transform and adapt, with customers at the forefront of their digital transformation. Halfway Toyota, Distell, and other ground-breaking businesses also share how they create connected experiences and engage customers.


Helping you make customers your priority


You can catch up on product demos and in-depth discussions, including how the Salesforce Customer 360 platform enables you to scale your customer service even in times of unprecedented disruption. Learn how your business can build the best customer relationships from anywhere, and empower your employees like never before.


Leading analytics

Discover how Tableau and Einstein Analytics can work together for you, driving additional value and offering an advanced, flexible analytics solution that will advance your business’s digital transformation. You can also explore MuleSoft’s ability to create connected experiences that delight both your employees and your customers.

So whether you attended on the day and want to recap some of the incredible content, or you were unable to attend. Salesforce Live: Middle East and Africa is still right here at your fingertips.

Watch now and enjoy everything the event has to offer.