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What Is Customer Effort Score (CES)?
Customer effort score is a metric that measures how easy or difficult a customer found a specific interaction with a company.
MacKenzie Levy is a Senior Product Marketing Manager for Service Cloud at Salesforce. Prior to Salesforce, she led product and customer marketing initiatives at high-growth technology companies, where she developed go-to-market strategies, shaped messaging and positioning, and partnered cross-functionally to accelerate adoption and unlock revenue growth.
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