News, tips, and insights from the global cloud leader

A Small Step for the CIO, a Giant Leap for the Business

For a CIO, integrating AI into business is an easy decision to make as it helps overcome key challenges of retention and achieving goals.

A salesperson carrying a briefcase sees a broken lightbulb with a lightbulb-shaped flower growing out of it: sales advice

Paul Bookstaber

Everyone makes mistakes. What you take away from them is key. Thirteen Salesblazers weigh in with their hard-won sales advice.

Leading With AI: How Forward-Looking CEOs Can Bring Teams Up to Speed

Salesforce EMEA

Discover how CEOs overcome challenges their businesses face, from improving data intelligence and board reporting to growing sales revenue.

Salesperson shaking hands and smiling while selling to the CFO

Samuel Holzman

Learn the specific steps required to successfully sell to the modern-day CFO.

What is Generative CRM — And What Will It Mean for Your Business?

Salesforce EMEA

Generative CRM is reshaping business processes. See how it can help your teams work more efficiently and create better customer experiences.

Generative AI Is Your New Virtual Assistant — How Can You Win Together?

Salesforce EMEA

Knowing how to write generative AI prompts is key to maximising its assistance in sales. What are the top AI questions to ask? Learn more.

Editors' Picks

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5 Ways to Use AI-Generated Content in Your Marketing Strategy

Salesforce EMEA
2

AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Taylor Price
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How Will Generative AI Streamline Omnichannel Commerce?

Salesforce EMEA

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Sales

Get insights, and streamline processes with the latest Sales trends, insights, and conversations.

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Salesforce’s Zig the Zebra points to a buyer persona card.

Amy Roberts

Create a buyer persona that goes deeper than job descriptions, and gets at the psychological core of the customer you want to sell to.

Photo of a woman shaking hands, utilising sales closing techniques during a sale

Jen Gustavson

There’s no one way to close a deal, but these tips will help you create a winning game plan.

4 Consumer Data Privacy Tactics to Win Over Mistrustful Customers

Salesforce EMEA

Brands must be transparent with how they use data to gain consumers’ trust. Find out more on data privacy best practices.

Are You Maximising Efficiency in Data Analytics? Learn How

Salesforce EMEA

If you use customer data in your day job, you’ll have heard of data analytics. But what exactly is it? And are you using it efficiently?

35 Inspiring Quotes About Artificial Intelligence

Ashley Eusanio

Top AI quotes from artificial intelligence experts on business impact, sales, workforce readiness, the future of work, trust, ethics, and privacy.

Data Science Sells: Why Data Scientists Are Key in Sales Today

Salesforce EMEA

Discover the vital role of data scientists in sales, unlocking valuable insights and boosting efficiency. Read more to learn how.

What's the Revenue Impact of Using AI-Driven Marketing Strategies?

Salesforce EMEA

Boosting revenue is the ultimate goal, and leveraging AI-driven marketing strategies is essential for success. Read on to learn how.

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Service

Stay ahead of the game with the latest cutting-edge trends and expert tips, where innovation meets customer satisfaction.

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Image of a woman petting a cat and holding a mug while looking at a customer portal on her laptop.

Christina Keohane

Sometimes, customers want a fast way to tackle issues on their own. Give them an easy self-service solution while saving agents time in the process.

Your Industry Is Using AI To Improve Customer Service — Are You?

Salesforce EMEA

AI in customer service is enhancing the way businesses interact with customers across all industries. See how you could benefit from it.

The Latest

A Small Step for the CIO, a Giant Leap for the Business

Top Sellers Share Lessons They Learned the Hard Way — So You Don’t Have To

Leading With AI: How Forward-Looking CEOs Can Bring Teams Up to Speed

6 Tips for Selling to the CFO

What is Generative CRM — And What Will It Mean for Your Business?

Generative AI Is Your New Virtual Assistant — How Can You Win Together?

Editors' Picks

5 Ways to Use AI-Generated Content in Your Marketing Strategy

AI Trends from 700+ Business Leaders Reveal Global Keys to Success

How Will Generative AI Streamline Omnichannel Commerce?

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You’re Not a Mindreader, But a Great Buyer Persona Gets You Close

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4 Consumer Data Privacy Tactics to Win Over Mistrustful Customers

Are You Maximising Efficiency in Data Analytics? Learn How

35 Inspiring Quotes About Artificial Intelligence

Data Science Sells: Why Data Scientists Are Key in Sales Today

What’s the Revenue Impact of Using AI-Driven Marketing Strategies?

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What Is a Customer Portal – And Why Do You Need One?

Your Industry Is Using AI To Improve Customer Service — Are You?

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Account-Based Marketing (ABM): Everything You Need to Know

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How to Boost Government Efficiency with AI and Personalisation?

How Can You Digitalise Commodity Trading to Boost Revenue and Efficiency?

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What is Business Analysis?

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5 Best B2B Ecommerce Tips to Boost Your Global Sales

Retail Capital and RIB CCS Share Their B2B Engagement Strategies

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