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LLMs and Copilots Alone Won’t Save You: Why You’re Doing Enterprise AI Wrong

A complete AI system is cohesive and scalable, and integrates data, AI, and action to deliver concrete business outcomes.

An image of a woman and an AI agent standing together

A woman is sitting and searching for products on the laptop, symbolised by the screen in her backdrop.

Nicholas Teodori

Generative AI and conversational search are changing the way we shop. Here's how to keep site search optimised.

Dog ordering pet supplies on a mobile phone app, representing Pets at Home leveraging AI opporunities in Europe.

Salesforce EMEA

The opportunities for EU businesses to create value with AI are wide open — and they’re being missed by companies too slow to take action.

Team collaborates on building puzzle with upward arrow, illustrating successful digital transformation.

Salesforce EMEA

Learn from the failure of previous digital transformation initiatives and build a successful AI digitalisation strategy for growth.

Illustration on a green background of a man in a yellow suit pointing at emails / dynamic email content

Looking for a better way to personalise your emails and connect with customers? See what dynamic content can do for you.

Four people, two women and two men, stand around a large smartphone displaying a chatbot interface with chat bubbles. This represents business leaders speaking about AI-powered agents.

New AI Agents are replacing clunky copilots and chatbots, freeing up staff to be more creative.

Editors' Picks

1

Training Your Own AI Model Probably Won’t Help Win Customers, But Data Will

Lisa Lee
2

Top 27 Small Business Tools to Boost Productivity

Kyle Place
3

The Rise of Large Action Models Heralds the Next Wave of Autonomous AI

Silvio Savarese

Featured Series

Sales

Get insights, and streamline processes with the latest Sales trends, insights, and conversations.

See All Stories

A sales person sits frustrated at the computer: Mental health in sales

When Ian Koniak's sales success didn’t make him happy, he turned to the only thing left: managing his mental health. If you're struggling with burnout, try these helpful tips to reduce work stress.

Sales rep delivering a sales pitch example to another rep

Learn more about the core elements of a good sales pitch and review sales pitch examples that do things right — and wrong.

An AI agent working alongside a human representative with floating task icons between them.

We know technology is the future in the industry, but autonomous agents taking on actual work alongside humans is the gold standard.

Colleagues gossip as a smiling AI agent works, highlighting common myths about AI agents.

Think you know agents? Think again. We’ll debunk some common myths surrounding AI agents and show why these misconceptions could be holding your business back.

A knight in a business suit stands with an AI shield, symbolising a Chief Information Security Officer (CISO) working towards AI-driven cybersecurity leadership.

Salesforce EMEA

Businesses are investing in AI to transform productivity. For the CISO, AI needs to enhance security, not compromise it.

Illustration of a green bar chart representing financial services with a man and a woman on a laptop and a man checking off a checklist.

Learn the steps to become an AI enterprise for your financial services organisation.

Two colleagues, a man and a woman, stand by a high desk. The man holds a laptop and the woman holds a notebook. A third colleague, a man, stands to the right giving a presentation / AI in B2B marketing

AI isn’t just for B2C companies. Learn how this technology can improve client relationships and help you grow.

View All Recent Stories

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Service

Stay ahead of the game with the latest cutting-edge trends and expert tips, where innovation meets customer satisfaction.

See All Stories

Illustration representing key manufacturing trends, including a mechanical arm, an older worker in a hard hat, a customer service agent, and a screen with graphs and charts on it.

Manufacturers are transforming their service operations to stay competitive.

Illustration of a man looking at a graph representing increased AOV.

From product bundles to loyalty programmes and more, here are ten expert tips to grow average order value.

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