When it comes to digital transformation in industry, ContiTech has long been considered a pioneer. As a global technology partner, the company develops innovative products and systems made from rubber, plastics, metal, textiles, and electronics for mechanical engineering, mining, agriculture, and the automotive industry – complemented by tailored services and sustainable solutions. Where lengthy projects and manual processes once defined everyday work, a team of business and IT experts now drives speed, efficiency, and enthusiasm. ContiTech evaluates every new technology through a business lens, with a clear focus on added value, efficiency, and measurable ROI. Since 2013, ContiTech has consistently relied on Salesforce and has since implemented numerous cloud solutions from its ecosystem. “Our sales organization is now heavily shaped by Salesforce. With this strong platform, we can map many processes and realize a wide range of use cases,” explains Nicole Amir Ahmadi, Head of IT Competence Center Sales, Comms, HR & Finance Sector at ContiTech. “We also made a very conscious decision to adopt Agentforce, as we wanted to gain our own early experience and explore the platform’s potential firsthand – with courage, speed, and a pioneering spirit rather than lengthy planning.”
Our Agentblazer Nicole Amir Ahmadi on …
… passion, speed, and the spirit that Agentforce creates
“Even while I was still discussing the project setup with Salesforce and our partners, my team had already started experimenting with Agentforce. Just three weeks later, the first AI agent was up and running. Today, we work far more agilely than before and think in terms of MVPs (Minimum Viable Products): we quickly get something up and running, test it with real users, and then refine it in a targeted way. This mindset has significantly increased our speed to market. It was the same with Agentforce. During the rollout, we relied on an international network of super users and key users who actively contribute to the platform’s ongoing development. They also bring new solutions and knowledge directly into their teams. As a result, our first agent actually went live after just six weeks – it works, and using it is enjoyable. The speed and passion have truly impressed me. The energy comes from the team: colleagues are genuinely excited about the topic – they experiment, learn, and continuously improve. Another key factor is that our management is actively driving the cultural transformation. For me, this mindset is the key reason why Agentforce got off to such a successful start with us.”
… AI agents as real productivity boosters in everyday work
With Agentforce, the idea machine immediately kicked into gear for us. We instantly had six use cases in mind – from a webshop agent that provides our distributors with 24/7 information on prices, stock levels, and orders, to a Smart Visit Report that automatically generates visit reports and creates follow-up tasks. What fascinates me is that every agent triggers a new wave of ideas. Once you see how quickly processes can suddenly run – from automated quotation processes and summarizing entire customer histories to order creation in our ERP system – you immediately want to take the next step. Agentforce is no longer an experiment for us, but a real productivity booster.”
… the vision of an intelligently connected agent ecosystem
“We want to become significantly faster and more efficient in the future. To achieve this, we first need to strengthen our foundation: clean data, standardized and clearly defined processes, and a stable, scalable architecture. Only if we use the same process logic as a global organization and are closely integrated with Salesforce can we create the basis for real innovation. This directly supports our vision: a digital workforce in which people work alongside AI agents – and where, in the long term, agents even interact with other agents. What motivates me in particular is that with Salesforce, we are not just talking about AI; it works reliably in practice and creates the space we need to speed up decisions, relieve our teams, and continuously improve customer engagement. For me, digital transformation means proceeding step by step in a pragmatic way, while always keeping in mind what truly moves our organization forward.”
