Director of Marketing Cloud Services for EMEA North shares the common pitfalls, how to avoid them, and why data points are essential.
author name
Kenneth Wagner
My Background
Kenneth joined Salesforce in 2017. He leads the Marketing Services team in Northern Europe and helps Salesforce customers unlock the full potential of our marketing technology. With over 10 years of multi-industry experience at a Customer, System Integrator and Agency side, Kenneth is a technology evangelist with a deep understanding of how technology can improve businesses and people's lives. He is a big picture thinker focused on impact and results. Kenneth and his team are helping companies from multinational corporations to smaller ventures with their digital transformation.
