Paul Bookstaber
Writer, Salesblazer
My background
Paul Bookstaber is a writer at Salesforce. He has a decade of experience in content marketing in B2B tech. Before that, he published a magazine and ran a tabloid blog. Today, he splits his time between Florida and the Mountain West, and loves to hike, ski, and watch Bravo. He is in a polyamorous relationship with Luke and Roger, who are cats.
Paul's latest articles
Blog
To succeed in this role, you'll need to hone your prospecting, communication, negotiation, and active listening skills.
Blog
How to Nail Your Next Cold Call, According to a Sales Pro
Cold calling may be scary at first, but it’s effective. Here’s how you can master this tried-and-true sales technique. 70% of my own clients — yes, you read that right — are a…
