Salesforce EMEA


The Age of Agentic AI: Discover how AI is Evolving From a Reactive Tool to an Agent that Initiates Action
Agentic AI is set to accelerate business automation by moving beyond prompts to proactive action. With 78% of businesses planning AI agent adoption — and some like Unilever already finding success with it…
Eliot Whittington, Chief Systems Change Officer at Cambridge Institute for Sustainability Leadership, shares his insights on sustainability and business.
The majority of IT leaders say GenAI cannot integrate with their current tech stack. We spoke to AI investor and entrepreneur, Berkan Sesen, for advice.
In this article, Philip Vyt, Founder of Shyft, explains how omnichannel strategies can truly connect businesses with their customers.
Hear from Alex Venus, Head of Digital and Web Marketing at Personio, and Graham Wylie, CMO at Activpayroll, on how to gain the CFO’s buy-in for marketing.
In this article, Jon Clarke, former CEO of intent data platform Cyance, lifts the lid on some of the data nightmares he’s seen enterprises fall into.
Poor data quality is the leading cause of AI project failure. So, how do you ensure your data is top quality?

Collecting Data for Effective Personalisation Is “A High Wire Balancing Act” — Here’s How to Toe the Line
Insights from Humanworks Founder Cosmo Shield and our Head of Solutions Engineering Kulvinder Hari on harnessing data for personalised customer experiences.

Multi-Modal GenAI Is Transforming the Creative Industries, Discover How From a Visionary CEO — And What Comes Next
Marketers are using multi-modal GenAI in creative and innovative ways right now — Founder of cocreatd, Oliver Yonchev, explains how.