CMO

AI is set to transform business and the economy, impacting all levels of the workforce. By 2030, IDC expects AI to be behind the creation of 70% of new job roles in Europe, the Middle East, and Africa (EMEA) [1]

Hear from Alex Venus, Head of Digital and Web Marketing at Personio, and Graham Wylie, CMO at Activpayroll, on how to gain the CFO’s buy-in for marketing.

These wise words from legendary marketers can help motivate you to create your best work.

Learn from the failure of previous digital transformation initiatives and build a successful AI digitalisation strategy for growth.

For CMOs, scaling up personalised campaigns is a key challenge. AI marketing offers a solution. Here are three ways it can help.