Customer Journey

Market intelligence is the key to maximising investments and capturing new customers. Here’s how your business can get smarter, quicker.

Our Marketing Cloud Genie series shows how we’re connecting every customer touchpoint to build a unified profile in real-time.

Read on to see how you can create a better B2B customer experience – and why it’s more important than ever.

Salesforce Genie is the real-time platform for customer magic. We answer some basic questions about what it does and how it works.

Learn how to improve sales performance in the UAE by listening to key insights from consumers and business buyers.

Want to know how you can use data to enhance the insurance customer journey? We outline how data analysis can improve customer experiences.

Discover how data can help you better understand the customer journey and serve the right content, at the right time.

For many SMEs, success begins & ends with their customer base. Read on to see how to identify your customer base & unlock its full potential.

Customers expect more than a simple transaction, they want personalised experiences across multiple digital touchpoints. Learn more here.

Learn how South Africa’s Top Dog Education delivers a seamless, end-to-end learning experience with Salesforce.