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Customer Relationships Three Ways Marketing Teams Can Overcome Barriers to Customer Engagement Salesforce EMEA April 5, 2024 Explore how real-time engagement, better use of tech, and smarter personalisation are helping South African marketing teams overcome new challenges. Digital Transformation Marketing Marketing Cloud
AI 6 top AI marketing tools for 2024 Salesforce UK April 3, 2024 Explore how to make the most of AI-driven marketing tools to improve analytics processes, build customer loyalty initiatives, grow B2B marketing connections and more. Digital Marketing Marketing Marketing Cloud
Customer Relationships How Companies in the UAE Are Winning Customer Loyalty Salesforce EMEA March 8, 2024 Companies in the UAE are using new tactics to win customer trust and loyalty. Here’s how. Customer Experience Digital Transformation Marketing
Marketing How to Use AI to Transform Your Email Marketing Blake Miller February 21, 2024 Adopting AI in email marketing can help improve open rates, increase results, and support A/B test runs. Here’s how. Marketing Marketing Cloud Email Marketing
Marketing Unleashing the Power of Gen AI: The Art of Asking the Right Questions Marina Zennaro January 18, 2024 Being smart isn't just about having the answers; it's about knowing what to ask to get the best results. CRM Digital Marketing Marketing
Trailblazer Story From Marketing to Marketing Cloud: Trailblazer Denise Atkinson’s Story Salesforce Talent Ecosystem May 2, 2023 Get inspired by this Trailblazer who retrained from a senior marketing leader to start a successful career in the Salesforce ecosystem. Marketing Marketing Cloud Trailblazer Story
Customer Success Revolutionising the Future of Car Buying: Salesforce & TU Munich Salesforce Talent Ecosystem April 24, 2023 Read about Salesforce and TU Munich's innovative partnership and how it is revolutionising the future of car buying. Customer Success Innovation Marketing Cloud
Customer Journey How Salesforce Uses Marketing Cloud Genie To Deliver Customer Magic Michael Andrew January 23, 2023 Our Marketing Cloud Genie series shows how we’re connecting every customer touchpoint to build a unified profile in real-time. Marketing Cloud Customer Journey Service Cloud
Data Culture How data-led approach helps business drive more value? Salesforce EMEA January 17, 2023 In today’s fast moving marketing landscape, driving value is getting harder. Learn how a data-led approach can help. Data Culture Marketing Cloud Customer Data Platform
Marketing What is the Marketing Funnel and Why is it Important to Define it? Salesforce EMEA August 10, 2022 Everyone talks about the marketing funnel (or conversion funnel). Here’s what the funnel means, and how you can define it in your business. Digital Marketing Marketing Marketing Cloud