Marketers Measure Success Differently Because of Data Privacy Changes
As user data pours in, our new marketing report says marketers are targeting growth and shaping customer experiences.
How Knowing Your Target Audience Can Unlock Big Benefits
Knowing your target audience can help cut marketing costs and drive loyalty. Here’s how to find and engage your ideal customer.
Making Every Marketing Moment Matter
Discover how data can help you better understand the customer journey and serve the right content, at the right time.
What is the Marketing Funnel and Why is it Important to Define it?
Everyone talks about the marketing funnel (or conversion funnel). Here’s what the funnel means, and how you can define it in your business.
Three Ways to Improve Cross-Channel Marketing Performance
Learn how to improve the performance of your cross-channel marketing strategy – and the roadblocks holding you back.
Managing Data Privacy Challenges for Marketers, As per 2,500 of Them
See how marketers are adjusting tactics to comply with new data privacy laws as Europe’s landmark GDPR law places stringent restrictions.
Digital Transformation: What Is It and Why Does It Matter?
Find out the importance and benefits of digital transformation and why working toward digital transformation is vital to your business’s future.
How Do You Measure Customer Engagement?
Learn how to measure customer engagement & the best ways to communicate with customers. “State of the Connected Customer” report included.
Marketing Cloud Certification: Real-World Benefits and Uses
Marketing Cloud certification has many benefits for job seekers. Learn from students how this certification prepared them for success.
What the Next-Gen Marketing Cloud (and Product Naming) Means for You
Discover the next-gen Marketing Cloud vision, understand new naming changes, & see how you can easily connect in your customer relationships.