How Cloud-Based Software Has Evolved
Learn how cloud-based software has evolved, the current trends, and why cloud software is the key to unlocking the future business landscape.
8 Ways to Deal With Negative Social Media Comments
Use these 8 practical tips to optimise your social media management strategy for dealing with negative comments on social media. Read more.
What is Customer Journey Mapping & Why is it Important?
Learn why customer journey mapping is a crucial way to understand and optimise the customer journey across all touchpoints. Read more.
How a Busy PensionBee CMO Finds #TimeToTransform
We spoke to the CMO at PensionBee about time-related challenges he’s experienced over the years, and how technology has helped tackle them.
The Five Golden Rules of Healthy Lead Nurturing
Read this blog post to learn our 5 golden rules to improve lead nurturing throughout the customer journey.
7 Tips to Better Assess a Prospect’s Needs
Learn how to understand and assess your prospect’s needs with these 7 top tips, highlighted by examples and use cases.
Improve Lead Nurturing with Marketing Automation
Read this post to learn how to improve lead nurturing throughout the sales cycle with marketing automation.
My Journey to Becoming a Marketing Cloud Architect at Salesforce
Curious to know what it takes to be a Marketing Cloud Architect at Salesforce? Read how Lukas Lunow has been blazing a trail to success.
How to Connect Salesforce & Google for Maximum Search Advertising ROI
Salesforce Advertising Studio & Google Customer Match are a marriage made in advertising heaven. Learn more here.
How to Develop a B2B Marketing Strategy
This is Part 2 of our B2B marketing series. Start with our first post, What makes B2B marketing different to B2C? to take a look at what sets B2B marketing apart.