Data From Data to Delight: Why Hyper-Personalisation Is the Future of Business Choi Chow February 14, 2025 Discover how hyper-personalisation, powered by AI and big data, is transforming customer experiences and driving business growth. Marketing Personalisation AI Commerce The Future of Commerce: Unified and Augmented by AI Agents Lauren Wallace January 7, 2025 To plan for 2025, leaders will prioritise unified commerce and thoughtful implementations of AI. Commerce B2B Commerce Automation Media Combat Streaming Services Subscription Churn Like a Pro with Data and AI Alp Pekkocak December 16, 2024 Using data and AI to help give your customers what they want, when they want it can increase loyalty – and your bottom line. Customer Experience Personalisation Sales Cloud Data Culture Collecting Data for Effective Personalisation Is “A High Wire Balancing Act” — Here’s How to Toe the Line Salesforce EMEA December 13, 2024 Insights from Humanworks Founder Cosmo Shield and our Head of Solutions Engineering Kulvinder Hari on harnessing data for personalised customer experiences. Customer Experience Data Culture Personalisation Retail Insights Our 2025 Retail Predictions: Unified Commerce and AI Agents Will Help Retailers Engage Shoppers Michelle Grant December 13, 2024 By tightly integrating data across the entire shopping journey, retailers can build a customer experience that’s fun and profitable. Commerce Service Customer Experience Marketing Dynamic Email Content is What Customers Crave: Here’s How To Deliver Derek Franks December 2, 2024 Looking for a better way to personalise your emails and connect with customers? See what dynamic content can do for you. Digital Marketing Marketing Marketing Cloud Commerce Average Order Value: 10 Practical Ways to Increase Cart Size Lauren Wallace November 19, 2024 From product bundles to loyalty programmes and more, here are ten expert tips to grow average order value. Commerce Service Customer Experience Marketing Three Ways AI Can Supercharge Marketing for the CMO by Personalising Campaigns at Scale Salesforce EMEA November 13, 2024 For CMOs, scaling up personalised campaigns is a key challenge. AI marketing offers a solution. Here are three ways it can help. Marketing Personalisation C-Suite AI How to Boost Government Efficiency with AI and Personalisation? Kevin White July 24, 2024 Transform public sector operations with AI-driven personalisation for enhanced efficiency and satisfaction. Read on to learn more! Salesforce Platform Data Culture Digital Transformation Data Culture 4 Consumer Data Privacy Tactics to Win Over Mistrustful Customers Salesforce EMEA July 11, 2024 Brands must be transparent with how they use data to gain consumers’ trust. Find out more on data privacy best practices. Data Culture Personalisation Customer Data Cloud
Data From Data to Delight: Why Hyper-Personalisation Is the Future of Business Choi Chow February 14, 2025 Discover how hyper-personalisation, powered by AI and big data, is transforming customer experiences and driving business growth. Marketing Personalisation AI
Commerce The Future of Commerce: Unified and Augmented by AI Agents Lauren Wallace January 7, 2025 To plan for 2025, leaders will prioritise unified commerce and thoughtful implementations of AI. Commerce B2B Commerce Automation
Media Combat Streaming Services Subscription Churn Like a Pro with Data and AI Alp Pekkocak December 16, 2024 Using data and AI to help give your customers what they want, when they want it can increase loyalty – and your bottom line. Customer Experience Personalisation Sales Cloud
Data Culture Collecting Data for Effective Personalisation Is “A High Wire Balancing Act” — Here’s How to Toe the Line Salesforce EMEA December 13, 2024 Insights from Humanworks Founder Cosmo Shield and our Head of Solutions Engineering Kulvinder Hari on harnessing data for personalised customer experiences. Customer Experience Data Culture Personalisation
Retail Insights Our 2025 Retail Predictions: Unified Commerce and AI Agents Will Help Retailers Engage Shoppers Michelle Grant December 13, 2024 By tightly integrating data across the entire shopping journey, retailers can build a customer experience that’s fun and profitable. Commerce Service Customer Experience
Marketing Dynamic Email Content is What Customers Crave: Here’s How To Deliver Derek Franks December 2, 2024 Looking for a better way to personalise your emails and connect with customers? See what dynamic content can do for you. Digital Marketing Marketing Marketing Cloud
Commerce Average Order Value: 10 Practical Ways to Increase Cart Size Lauren Wallace November 19, 2024 From product bundles to loyalty programmes and more, here are ten expert tips to grow average order value. Commerce Service Customer Experience
Marketing Three Ways AI Can Supercharge Marketing for the CMO by Personalising Campaigns at Scale Salesforce EMEA November 13, 2024 For CMOs, scaling up personalised campaigns is a key challenge. AI marketing offers a solution. Here are three ways it can help. Marketing Personalisation C-Suite
AI How to Boost Government Efficiency with AI and Personalisation? Kevin White July 24, 2024 Transform public sector operations with AI-driven personalisation for enhanced efficiency and satisfaction. Read on to learn more! Salesforce Platform Data Culture Digital Transformation
Data Culture 4 Consumer Data Privacy Tactics to Win Over Mistrustful Customers Salesforce EMEA July 11, 2024 Brands must be transparent with how they use data to gain consumers’ trust. Find out more on data privacy best practices. Data Culture Personalisation Customer Data Cloud