What Is Data Cloud?
Unlock trapped data with Data Cloud, the only data platform native to the world’s #1 AI CRM.
Three Ways Marketing Teams Can Overcome Barriers to Customer Engagement
Explore how real-time engagement, better use of tech, and smarter personalisation are helping South African marketing teams overcome new challenges.
How South Africa’s Favourite Brands Elevate Customer Experience
This blog explores key findings from the State of the Connected Customer report. Showing how SA’s favourite brands can upgrade CX through data privacy, customer-centricity, and visibility.
5 Ways to Use AI-Generated Content in Your Marketing Strategy
Want to simplify your content output or quickly test marketing messages? Here are five ways AI-generated content can help.
Why Is Generative AI Important for Business?
Salesforce AI experts discuss six areas where generative AI will have a huge impact on the business world.
Is Financial Services ready for Hyper-Personalisation?
Insights to delivering the best hyper-personalisation strategy in Financial Services
How technology is helping the hospitality industry whip up a storm
When done right, digital transformation initiatives can help you retain valuable talent, shape a personalised customer experience (CX), and use data to rethink your products and services.
Future of Customer Service is Personalised & Connected: 2023
Blending tools like automation with personalised service can help you prepare for the future of customer service.
How UAE Marketers Boost Engagement While Reducing Inefficiencies
Discover how to prepare your marketing team for success – even as customer preferences and expectations shift.
Four personalisation tactics for financial services in South Africa
See how Absa is leading personalisation in financial services – and how customers, staff and the wider community are reaping the rewards.