Personalisation

Brands must be transparent with how they use data to gain consumers’ trust. Find out more on data privacy best practices.

Learn how public sector organisations are using Data Cloud to integrate data from multiple sources to enhance public service delivery.

Discover how generative AI will change omnichannel commerce and simplify experiences for the modern consumer. Find out more.

Managing your sales pipeline lets you catch tiny problems before they become big.

Unlock trapped data with Data Cloud, the only data platform native to the world’s #1 AI CRM.

Explore how real-time engagement, better use of tech, and smarter personalisation are helping South African marketing teams overcome new challenges.

This blog explores key findings from the State of the Connected Customer report. Showing how SA’s favourite brands can upgrade CX through data privacy, customer-centricity, and visibility.

Want to simplify your content output or quickly test marketing messages? Here are five ways AI-generated content can help.

Salesforce AI experts discuss six areas where generative AI will have a huge impact on the business world.

Insights to delivering the best hyper-personalisation strategy in Financial Services