Thought Leadership

Salesforce Director of Database Marketing, Ali Zaman, shares what a successful global GDPR implementation looks like for large organisations.

What are the big issues keeping CMOs tossing & turning at night? This blog highlights thoughts of CMOs from the world’s leading brands.

Supplier Relationship Management transformation is evolving, & PwC has tools to give a 360-degree view of your supply chain. Learn more here.

Sales programs are crucial for B2B organisations looking to drive sales and marketing alignment. Check out our blog to see why.

RefugeeForce aims to challenge and remove the stigma of what it means to be a refugee. Learn more about RefugeeForce here.

Salesforce Senior Managers, Michelle Grant and Rosemary Okolie, break down four key digital commerce trends in Europe. Read more here.

Sales teams are a crucial part of any business and sales program managers are key to navigating an uncertain climate. Read on to see why.

Businesses must harness the skills & intellect of the entire talent pool to ensure true gender balance is achieved to gain a competitive edge.

Denis Hoogweg, Principal Solution Engineer for Salesforce, explores marketing automation trends and how will it look like in 10 years.

With Salesforce, efficiencies of scale and personalisation go hand in hand. Read how to give customers a unique and superior experience.