What does a Digital Account Executive do at Salesforce?
In this blog, Stefania Pittia, Digital Account Executive, gives us a glimpse into her life and what her working day at Salesforce looks like.
No two days at Salesforce are the same. In this series, we give you a glimpse behind the scenes. You will learn about the various disciplines and get to know your colleagues from a wide range of roles. In this episode, Stefania Pittia, Digital Account Executive, tells her story.
A day in the life of – Stefania Pittia
I am Stefania Pittia. Originally from Italy, my international journey has taken me to China, Ireland, Hong Kong, and Thailand, where I’ve had incredible experiences before settling in the Netherlands with my family. My career at Salesforce started almost six years ago in Hong Kong, where I joined as an Account Executive on the commercial side of the business focused on customer experience. When we moved to Amsterdam, I was grateful for the opportunity to transfer internally and continue growing within the company. I’ve now been a Digital Account Executive in the Amsterdam office for over three years, and I can confidently say it’s a role that keeps me learning and thriving every single day.
What does a Digital Account Executive actually do?
As a digital account executive, I specialise in Salesforce’s Marketing and Commerce Cloud solutions, working within the enterprise business line. You can think of it as being the CEO of my territory – I lead the strategy, manage relationships, and map out how our platforms can support my customers’ marketing and commerce goals.
The role is a dynamic blend of strategy and storytelling. It’s about listening deeply to clients, understanding their business models, and connecting their needs to our solutions. I collaborate with teams across the organisation and engage directly with C-level stakeholders both within Salesforce and on the customer side. It’s an exciting and fast-paced environment, which can be high-pressure at times, but that’s also what makes it so rewarding.
A key part of success in this role is becoming fluent in the industries that my clients operate in. That means being both a generalist when it comes to seeing the bigger picture, and a specialist when it comes to platform functionalities. The ability to switch lenses depending on who I’m speaking to is critical.
What does an average workday look like for you?
My day typically revolves around my customer, understanding their challenges and acting as a trusted advisor. I manage a portfolio of two strategic enterprise accounts, where we focus on long-term growth and innovation. I also support a team of Junior Account Executives and Business Development who manage accounts that drive the smaller sales cycles. Collaboration is everything, and I truly believe we only win as a team.
In my role, I am in close contact with 4 pillars within the organisation: core, junior sales, business development, and pre-sales. When a deal moves forward, I also coordinate closely with our back-office teams to bring it across the finish line. Through weekly team calls, we align on strategy, support each other with roadblocks and celebrate progress together.
As Salesforce truly supports learning and enriching our skills, continuous learning is also a significant part of my daily routine – especially with the fast evolution of AI. Right now, I’m taking a six-week online course on AI at Harvard Business School to deepen my expertise and bring even more value to my clients.
What are some of the highlights in your role?
What I love most about my role is that it’s so diverse and dynamic. I’m constantly learning, adapting, and bringing new insights to different audiences. Surprisingly, it’s not just the moment of closing a deal that excites me – it’s the entire process of getting there. The journey of uncovering a problem, building a solution, and navigating the road to resolution is where the real excitement lies.
I think the most important part of my job is continuously prioritising teamwork. It is crucial to maintain connections within the organisation and be willing to ask for help – especially in an organisation like Salesforce. I really believe in leading with kindness and showing up for each other, because that’s how we all win.
How do you use your VTO-hours (Volunteer Time Off) and your free time?
I personally have a deep connection with Salesforce’s core value of equality. When I first joined the Hong Kong office, there were no equality networks yet, so I took the initiative to launch the Women’s Network from scratch. Over my time there, I managed to grow it into a team of five. After moving to the Netherlands, I brought my experience with me and excitedly stepped into the role of President of the Women’s Network, where I dedicate most of my VTO-hours today.
The Women’s Network exists to empower everyone, regardless of gender, to feel seen, heard, and supported. Whether through safe-space events, AI workshops, beach cleanups, or skills-based volunteering. We strive for an inclusive culture where difficult topics can be addressed openly and respectfully. This work is deeply meaningful to me, and although it’s volunteer-driven, passion always finds the time.
Aside from VTO-hours, Salesforce also matches charitable contributions, meaning the company will match a certain amount of the donations you make to good causes. For six years now, my husband and I have been sponsoring the education of a young girl, Neza, through the Cambodian Children’s Fund. Watching her grow has been one of the most meaningful experiences of our lives, and through Salesforce, we have had the means to double the impact.
What are you most excited about for the future
What excites me most about the future is the incredible potential of technology, especially AI, and the direction Salesforce is heading with innovations like AgentForce. I’m deeply passionate about how we can use these advancements not only to drive customer success, but also to empower our communities, families and future generations. Whether through my day-to-day work or my involvement in initiatives like the Women’s Network and the Cambodian Children’s Fund, I want to continue being a force for positive change.
At the same time, I’m committed to finding balance in all the roles I play. I don’t expect perfection, but I strive to be present – as a mother, partner, friend, daughter, and colleague. Salesforce has given me the space to pursue my ambitions while staying grounded in family life. And whenever I get the chance, I’ll always choose to travel the world, try that new local dish, and share my love of discovery, curiosity, and connection with my kids.
