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Drowning in Customer Tickets? Swim to Success with a Powerful Ticketing Tool: Salesforce Service Cloud

The Future of Customer Service is Personalised and Connected — Plan Your Strategy for 2023 and Beyond

Explore the challenges businesses face to provide efficient customer service and discover the game-changing solution: a powerful ticketing tool.

Imagine the scene: your inboxes are overflowing with customer queries, your phone lines are buzzing relentlessly, and your staff is scrambling to keep up. The overwhelming volume of requests threatens to drown your team in a sea of tickets, anger, and frustration. In this chaos, “Where is my order” (WISMO) queries surge, especially during peak periods, as customers anxiously seek updates on the status of their orders.

Handling an increasing number of tickets is a real challenge for many businesses today. The traditional manual approach is no longer sustainable since it demands too much time and resources to categorise and distribute requests effectively. The question is: How can companies scale without compromising customer service? 

The answer lies in a cutting-edge solution: a powerful ticketing tool. Join us to explore this topic in more depth. We’ll explain what a ticketing tool is, how it can help your business grow, and how Salesforce Service Cloud can be your number-one ally in winning efficiencies. Discover how this advanced tool not only helps you manage the overwhelming volume of customer queries but also tackles the specific challenge of WISMO inquiries, ensuring a seamless and automated process for tracking and updating order statuses.

How Can a Ticketing System Benefit My Business?

Improving customer service is a perpetual goal for businesses, and a robust ticketing tool is a key ally in achieving this. It can radically improve efficiency, as repetitive or straightforward queries are automated, freeing your staff up to focus on the more complex tasks.

In essence, a ticketing tool is the linchpin of a streamlined customer service operation, impacting both your customer experience and your bottom line. Here are just a few of the benefits of implementing a ticketing system in your company:

  • Improved efficiency: By automating routine tasks and providing a centralised platform for managing tickets, staff can focus on resolving issues more quickly and effectively.
  • Enhanced customer service: With a 360-degree view of customer interactions and the ability to track progress in real-time, it becomes possible to manage requests from various channels and provide more personalised and efficient support, ensuring each query is routed to the agent with the right skills and availability.
  • Reduced costs: Automation is the secret sauce that turbocharges your ticketing system. Agents are guided through the next best actions to resolve a ticket, thereby simplifying processes and improving response times. The result? A significant reduction in operational costs associated with customer service.
  • Increased customer satisfaction: A streamlined and efficient support process leads to happier customers who are more likely to remain loyal to your brand.

If you want to know more about how customer service automation is a great thing for your business, make sure to download our exclusive ‘4 Steps to Easily Automate Your Customer Service Workflow’ e-book.

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How Do I Choose the Right Ticketing Software? 

Implementing help desk ticketing software can be a game-changer for your customer service, but choosing the right tool for your specific needs is crucial. A comprehensive ticketing tool should be able to manage requests from all channels seamlessly. It should provide agents with a complete view of the customer, integrating with applications to pull in relevant data. Automation features are non-negotiable — they ensure that your team is always a step ahead in resolving customer issues.

Another crucial aspect to consider is the ability to view the complete chronology of a case. A timeline that captures customer interactions from all channels — SMS, email, voicemail, and even knowledge articles — ensures that every agent has the relevant information at their fingertips. This not only expedites issue resolution but also facilitates smooth handovers between informed colleagues.

To navigate this process effectively, let’s have a closer look at some key factors to consider:

1. Features

  • Omnichannel support: Does the system seamlessly handle inquiries from all touchpoints, including phone, email, social media, web chat, and SMS?
  • Knowledge base integration: Can agents easily access and share relevant articles and resources to resolve issues efficiently?
  • Workflow automation: Does the system automate routine tasks like ticket routing, priority setting, and follow-up notifications?
  • Reporting and analytics: Can you generate insightful reports to track performance, identify trends, and make data-driven decisions?
  • Customisation: Can the system be tailored to your unique workflows, branding, and language preferences?

2. Scalability

  • User capacity: Can the system easily accommodate your current and future user base?
  • Data storage: Does the platform offer enough storage capacity for your growing data needs?
  • Integration capabilities: Can the system integrate with your existing CRM, ERP, and other business applications?
  • Future-proofing: Is the platform constantly updated with new features and security patches to ensure its long-term viability?

3. Ease of Use

  • Agent interface: Is the interface intuitive and user-friendly, allowing agents to navigate quickly and resolve tickets efficiently?
  • Mobile accessibility: Can agents and customers access the system and manage tickets on the go using mobile devices?
  • Training and support: Does the provider offer comprehensive training materials and responsive customer support to ensure a smooth user experience?

4. Cost

  • Pricing model: Does the pricing model align with your budget and user volume? Are there any hidden fees or additional charges?
  • Deployment options: Does the system offer cloud-based, on-premises, or hybrid deployment options to meet your specific infrastructure requirements?
  • Return on Investment (ROI): Can you quantify the potential cost savings and revenue gains associated with implementing the system?

In addition to these core factors, the ticketing system software must comply with relevant industry regulations and data privacy standards. An important differential is offering features like AI-powered chatbots or predictive analytics to enhance customer service further.

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Introducing Salesforce Service Cloud: Your Ultimate Ticketing Tool Solution

How can you use the power of a ticketing tool to elevate your customer service game? The answer lies in choosing the right ticketing system software. And that’s where Salesforce Service Cloud comes in. 

With the right system in place, you can efficiently manage requests from all channels — phone, email, text, social media, messaging platforms, and internal communication systems. The magic lies in omnichannel routing, directing each request to the agent with the right skills and availability, ensuring a swift resolution at the first contact.

Service Cloud is the industry-leading ticketing tool, decreasing support costs by 27%. That’s not all — it’s an intelligent platform that collects and distributes customer requests based on priority and topic. Using the power of artificial intelligence (AI), the system can autonomously address common queries through a customer service chatbot or automated emails, allowing your staff to focus on more demanding tasks. It’s an efficient tool to empower your customer service team and take your customer experience to the next level.

Here’s how Service Cloud stands out from the crowd:

  • Omnichannel support: Manage all customer inquiries from any channel, directing them to the right agents for prompt resolution.
  • 360° customer view: Provide agents with a complete picture of the customer (with a centralised repository of all their interactions and data) by integrating with various applications, enhancing relationships and issue resolution.
  • AI-powered automation: Leverage intelligent features like knowledge-based suggestions and automated workflows to streamline agent tasks and reduce resolution times.
  • Field service management: Empower your field service team with mobile tools to improve efficiency and customer satisfaction.
  • Seamless integration: Integrate Service Cloud with your existing CRM system to ensure data consistency and enhance customer insights.
  • Complete case chronology: A chronological timeline that captures customer interactions from all channels, facilitating well-informed resolutions.

The Power of Salesforce Service Cloud: A Real Success Story

Now that you’ve seen the various capabilities of Salesforce Service Cloud, let’s uncover a real-world success story that exemplifies its transformative impact. Enter Osram, a global leader in lighting solutions, who faced the challenge of managing a diverse customer base and a constant increase in customer inquiries.

Osram’s outdated support system could not keep up with this demand, which led to increased ticket resolution times, customer dissatisfaction, and operational costs. After careful evaluation, Osram decided to implement Salesforce Service Cloud.

Implementing Salesforce Service Cloud proved to be a game-changer. The comprehensive ticketing system streamlined their customer service operations, improving customer satisfaction and reducing resolution times. By using the full potential of Service Cloud’s omnichannel routing, 360° customer view, and automation features, Osram achieved a more agile and responsive customer service team. Let’s see some accomplishments in numbers: 

  • Ticket resolution time reduced by 25%.
  • Customer satisfaction increased by 10%.
  • Agent productivity improved by 15%.

Osram’s success story is a testament to how Salesforce Service Cloud can revolutionise customer service, providing a blueprint for businesses looking to elevate their customer support. Key takeaways from the case:

  • A ticketing system is essential for companies that want to provide high-quality customer service.
  • When choosing a ticketing system, it’s important to consider your specific business needs.
  • A ticketing system should be implemented in a planned and gradual manner to ensure project success.

If you want more insights on how to make your service team more efficient, download the fifth edition of the ‘State of Service Report’ now. We surveyed 8,000+ customer service agents and leaders worldwide to uncover the trends, priorities, and challenges defining the profession.

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What’s top-of-mind for 8,000+ service professionals across 36 countries? Read the full State of Service report for an in-depth look at customer service trends.

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