Jungbunzlauer provides high-quality, natural, and sustainable ingredients for a variety of industries, including food and beverage, nutrition, healthcare, home, and personal care markets. It is a reliable and trusted partner to its customers, helping them address challenges such as regulatory compliance and the growing consumer demand for more natural and safe ingredients. The company’s approach to managing customer relationships, however, was impacting efficiency and customer engagement – until it implemented Salesforce. “Salesforce has transformed the way we work within a year; we’ve achieved higher productivity, better visibility, and stronger customer engagement,” says Ali Kocaman, Global Head of Commercial Excellence at Jungbunzlauer. “With the right CRM and the right partner, you can achieve amazing things.”
The right partner for Jungbunzlauer proved to be Nexell. Jungbunzlauer worked with its Salesforce specialists to support the implementation of Sales Cloud and continues to collaborate with the company to drive ongoing improvements and adopt additional solutions, including Data 360 and Marketing Cloud. “Our relationship with Jungbunzlauer is based on trust, transparency, and working towards the same goals,” says Claudia Uboldi, Marketing and Relationship Manager at Nexell. “Together, we’ve empowered their team to become more independent, giving them the confidence and capability to deliver their own transformation.”
Our Trailblazer Ali Kocaman on…
…driving adoption to maximize results
“From the start, we knew adoption would determine success. We explored several CRM options, but few could scale to suit our processes and ambitions. By gathering input from sales managers and product teams, we chose Salesforce for its ease of use, effectiveness, and strong support. Our previous CRM was outdated, heavily manual, and frustrating for teams, so they were keen for change, and involving them in the decision helped ensure they were on board. Now, a year after implementation, up to 90% of licences are actively used, with rising engagement with each user logging in at least 20 times every month. Feedback from our commercial teams has been overwhelmingly positive. With strong adoption in place, we’re now focused on continuously improving the platform every month.”
…transforming sales for higher productivity, better visibility, and stronger customer engagement
“After selecting Salesforce, we were looking for a partner to help. Nexell came highly recommended and quickly proved to be the right choice. Our close collaboration has driven continuous progress as we shifted focus from adoption to ongoing improvements. In just a year, we’ve delivered 82 enhancements and completely changed how we work. Sales teams can now create customer reports much faster with integrated AI, replacing manual Word and PDF processes. Plus, we’re capturing 33% more customer interactions – partly because they’re easier to log, and partly because the team has more time to spend with customers. This visibility helps us ensure nothing falls through the gaps, so our teams can deliver better customer services.”
…bringing data together to support cross-functional collaboration
“With the rollout of Data 360 and Marketing Cloud, we are creating a single, connected view of our customers. Instead of manual processes, teams will be able to segment audiences and launch targeted campaigns in just a few clicks. Nexell is helping us integrate Data 360 with ERP, Business Warehouse, and other systems so we can make the most of all our data, while using Marketing Cloud will enhance our marketing processes. With full transparency across activities, departments are now aligned around the same customer view. We’re not short of ideas and have plenty of projects on the roadmap, which Nexell will help us bring to life.”
Our Trailblazer Claudia Uboldi on…
…what makes the partnership with Jungbunzlauer so successful
“At Nexell, we believe that successful CRM projects are built on trust, transparency, and a shared commitment to outcomes. And our collaboration with Jungbunzlauer is a great example of this. From the beginning, the relationship has been shaped by open dialogue, regular catch-ups, and a strong alignment on goals. We work closely together, continuously challenge ideas, and make decisions with a clear focus on impact. It’s not a one-way relationship, but a true partnership. The team is highly engaged, collaborative, and forward-thinking — which makes it not only effective, but also genuinely enjoyable to work together.”
…empowering the team to be self-sufficient
“Jungbunzlauer is a visionary company, and the team is now highly capable of managing its own Salesforce projects and developments. We are currently managing the Data 360 and Marketing Cloud implementations to free up Jungbunzlauer’s resources, but our role has evolved to focus more on guidance and advisory support. We’re helping them become self-sufficient so they can transform their own processes, which is very rewarding to see.”
