We’re in the midst of the Fourth Industrial Revolution - an incredible wave of technological innovation that’s transforming our daily lives. Behind these new technologies are customers demanding smarter, faster, and more personalised experiences. In this keynote, you’ll hear how Trailblazers can use the Customer Success Platform to create connected experiences, learn new skills, innovate at their companies, and shape the future.

In the keynote, “We Are All Trailblazers,” we will share how brands like WeWork and Adidas are using the latest Salesforce innovations — including Trailhead, Einstein AI, and Lightning — to blaze new trails to customer success.

Hila Levy-Loya - RVP, Regional Lead Salesforce Israel
Olivier Elbaz - RVP Commercial / Enterprise Sales - Salesforce Israel

Salesforce experts and special guests:

Flora Segal - CIO Taglit
Renat Wegrzyn - CDO - Taglit
Haim Hershko-Yavor - VP of Information Systems and Technology - SimilarWeb
Yossi Cohen - CIO - Tempo Beverages
Ron Shvili - CTO Cellcom
Nir Chinsky - Head Of Google Cloud MEA & CEE.
Shai Golan - Manager Solution Engineering - Salesforce Israel

* Seating in the Main Keynote is limited. Attendees will be seated first-come, first-served.



Think Salesforce is only about managing your accounts and opportunities? Think again. Find out how you can now use the World's #1 Sales Platform to manage every customer touchpoint, from lead to loyalty. You will also learn how easy it is for your sales team to use artificial intelligence to sell smarter and hear from other customer Trailblazers who are taking advantage of huge opportunity around AI.


Max Rudman - VP, Quote-to-Cash - Salesforce
Asaf Ashani - Lead Solution Engineer - Salesforce

INDUSTRY TRACK       11:30-12:00

Industry and market boundaries continue to disintegrate. There is no clear path or destination, but one trend is consistent - convenience has become the new loyalty. Pioneering firms are using new technologies, artificial intelligence (AI) and personalisation, to create differentiated, convenient experiences. In this keynote, join industry trailblazers to learn how they are working with Salesforce to unlock the full capabilities of their financial institution to serve as a trusted partner on their customer's financial life journey.


Yoav Joffe - Senior Strategic Account Manager - Financial Services


INDUSTRY TRACK       12:00-12:30

The pace of change in customer demands, competitive pressure, and technology means that organisations need to rethink their operational and organisational models to compete, differentiate, and grow profitably. This session will explore the exciting future of Retail through in depth presentations, live demos by our Emerald partner AllCloud and leading Israeli beverage company - Tempo Beverages. 


Meital Tveria Agmon - Account Executive - Salesforce


In this session, you will learn more about market trends and priorities of Small and Medium Businesses. This will also include a presentation of management and monitoring solutions Global Leader Nayax. They will share how they implemented Salesforce with premium partner Servicewise and disclose their learning journey with the platform.

Owen McConnell - Regional Sales Director - Salesforce






Taking your marketing strategy and delivering a successful campaign on Marketing Cloud can seem daunting. It takes a small team to be truly successful, from the marketers who create the strategy and content, the technical teams who develop the infrastructure and data, to the campaign team who push it live. Join the Marketing Cloud team as we show how we partner with customers, mobilise a team of specialists, and deliver successful campaigns on Salesforce Marketing Cloud.

Arnon Barzilay - Senior Account Executive, Salesforce Marketing Cloud - Salesforce
Yotam Aner - Lead Solution Engineer, Salesforce Marketing Cloud - Salesforce

Special guests:
Maytal Harel Shiran - CMO - Bank Leumi
Tali Elitzur Avraham - Marketing Manager - Strauss Water
Noam Seeman - Head Of Digital Customer Experience - Strauss Water

INDUSTRY TRACK         12:30-13:00

Industries such as Utilities & Telco are facing a powerful change. Consumers expect real-time personalised experience, and customer expectations continue to rise. To become customer-focused, organisations need a unified, 360 view. Customer service organisations must respond by engaging customers across every channel, and elevating the role customer service plays to create opportunity and drive growth.
Discover how trailblazers like Cellcom empower their relationships and loyalty with their customer service platform.


Noam Ezra - Regional Sales Director - Commercial Sales - Salesforce

INDUSTRY TRACK        13:00-13:30

Hear from Maytronics how they are using Salesforce to create business transformation, to increase productivity and drive growth for their business. Learn how to optimise your value chain and take your manufacturing organisation to the next level.

The New Deloitte Manufacturing Cloud:
Introducing the new full force Deloitte Manufacturing Cloud, the next chapter in your Industry 4.0 transformation journey.


Yaki Azoulay - Account Executive (GB) - Salesforce
Asaf Lustig - CIO - Maytronics
Galit Rotstein - Director & Co-Leader - Deloitte Digital


STARTUP TRACK           

In this session our AVP Continental Europe, will share best practices and guidance on how Salesforce runs its business at scale. We will focus on marketing, business development, sales and talent development. We will also invite one of our trailblazers to articulate how they prepare their operations for IPO.

Bertrand Van Overschelde - AVP ESMB Continental Europe - Salesforce 



Today over 5 million apps run on the Salesforce Platform. Join us to see innovation in action. Hear how industry-leading CIOs are transforming their businesses with apps and empowering their IT teams to extend the power of the world's leading CRM. Learn about our exciting announcements and new features of low-code app dev with Lightning, new AI services with Einstein, new cross-cloud integration tools with Platform Events, and new ways to learn with Trailhead.


Doron Marhum - Strategic Account Executive, Cloud Sales - Salesforce

Frederic Daurelle - Principal Solution Engineer - Salesforce

INDUSTRY TRACK        14:30-15:00

The real trendsetters in Retail today are those embracing Unified Retail. By combining what shoppers love most about both the physical and digital worlds, retailers are able to offer seamless experiences, whilst also realising greater efficiencies along the way. But what does Unified Retail look like? How can retailers deliver this nirvana consistently across all customer touch points? How do they combine the online and offline in a relevant way for consumers? Join us to better understand how to envision and design your own Unified Retail experience.

Yann Assouline - Senior Account Executive - Retail & CPG - Salesforce

INDUSTRY TRACK        15:00-15:30

As a global and multi-lingual organisation with a wide range of products, long funnel interactions, dozens of partners, and long-term relationships with its customers; Masa Israel Journey has implemented Salesforce as a means to create a organisational unified platform. This session will explore how the company, located in 20+ countries with customers from all over the world, has made this major change with our Emerald partner WEDO.



In this campfire session, we will interview 4 Trailblazers from diverse personas/background (Business Dev/Sales Operations, App Dev, Customer Care). From industries such as FinTech, SaaS & Analytics, these customers will discuss their Salesforce journey. Why they originally selected Salesforce, the impact Salesforce has had on their business, where they are today and what is next on the roadmap.

Richard McCann - MM AE - Salesforce


Customer expectations continue to rise. Customer service organizations must respond by empowering every employee with the skills and tools of the future, engaging customers across every channel, and elevating the role customer service plays in creating opportunity and driving growth. See the latest innovations, such as Lightning and Einstein for Service, and see how Trailblazers like.


Omer Vidan - Service Cloud Account Executive - Salesforce
Yaniv Oren - Solution Engineer - Salesforce
Benny Atiya - Technical Support Manager EMEA/APAC - STANLEY Healthcare

INDUSTRY TRACK     15:30-16:00

How salesforce help the Ministry of Justice making the Non-Profit realm in Israel much more transparent to the public.

Yoav Ducach - Director of Internet & Portal at Israeli Ministry of Justice
Amir Eliasy  - Public Sector - Sales, Salesforce

INDUSTRY TRACK     16:00-16:30

Companies across all industries are pivoting to recurring revenue models. Join this session to learn how Salesforce CPQ performs cross-cloud as the core of a recurring revenue business and how Salesforce Billing complements ERP systems by unifying recurring revenue operations. Learn about Salesforce's product strategy for CPQ and key themes of the product roadmap for upcoming releases

Henrique M de Aragao - Regional VP EMEA CPQ & Billing - Salesforce
Max Rudman - VP, Quote-to-Cash - Salesforce



Recent research from IDC found that the Salesforce ecosystem will contribute $859B in GDP worldwide by 2022. For developers, entrepreneurs and ISVs, that's a huge opportunity to deliver the next generation of apps and solutions that leverage the Salesforce Platform. Learn about the Salesforce AppExchange Partner Program, hear from successful partners, and discover how you can get started on the path to build, market, sell, and grow faster with Salesforce.

Bar Israeli - Regional Leader of ISV & OEM Partnerships - Salesforce

After a whole day of innovation and inspiration, what could fit more than some good humor, with one of the leading stand-up comedians in Israel.

"In an exciting comedy show, seasoned with a lot of self-irony,  Katorza is able to watch us israeli's, in a unique point of view , and peep into the life of fresh marriage, family life and parenthood"
Yossi Hersonski "Ma'ariv"


11:30 - 12:30

Product Tutorial 1         Get ready for Lightning Experience.

Product Tutorial  2         Build a better shopping journey for your customers
                                          from discovery to delivery, online or in the store
                                          with Commerce Cloud.

Product Tutorial  3         Explore how Salesforce IoT connects the Internet
                                          of Things to the Internet of Customers.


12:30 - 13:30

Product Tutorial  1         Automate your process at the speed of light.

Product Tutorial  2         The fastest path from lead-to-cash.

Product Tutorial  3         Build, run operate applications on the cloud with Heroku.


14:00 - 14:45

Product Tutorial  1         B2B marketing automation by Salesforce

Product Tutorial  2         Build your connected, personalized and mobile Community.

Product Tutorial  3         Connect your workforce to deliver intelligent and productive
                                         onsite service with Field Service Lightning.


14:45- 15:30

Product Tutorial  1         Einstein.

Product Tutorial  2        Build your 1 to 1 Customer Journey.

Product Tutorial  3         Increase customer satisfaction with omni channel
                                          customer service with Service Cloud.



Our dedicated DevTrails track is for anyone who wants to learn to build on the Salesforce platform. Join us if you're ready to build amazing experiences with Apex, Lightning Components and Einstein Vision. You'll gain insight from the experts, experience hands-on learning, win great prizes and enjoy community connection with the Tel Aviv Salesforce Developers Group!

  • 11:30-12:00 The Importance of Equality in IT
  • 12.00-12.30 Introduction to Lightning Components
  • 12.30-13.00 Advanced Uses of Lightning Flow - Explore the Possibilities
  • Einstein, Not Frankenstein: Understanding Salesforce Artificial Intelligence
  • 14:30-16:30 Hands-On Trailhead Workshop with Salesforce Developer Evangelist René Winkelmeyer. Bring your own laptop!



If you are a B2C or a B2B Marketer, our dedicated Salesforce Marketing Cloud track is exactly for you! This track is for any Marketer, Digital Manager and Social Media Manager who wants to take their Marketing Skills to the next level using the Salesforce platform. Join us to learn about Marketing innovation like AI for Marketing, Personalisation, enhanced testing, Omni-channel experience and more that will help you deliver amazing experiences for your customers. You'll gain insight from the Salesforce experts, experience hands-on learning and listen to customer success stories from around the globe!

  • 11:30-12:30  Salesforce for B2B Marketing - Omni Channel B2B Marketing
                            Account Based Marketing (ABM), AI for Marketers and more
  • 12.30-13.30  Salesforce for Marketing Main Keynote - Main Stage
  • 13.30-14.30  Lunch Brake and Mingling
  • 14.30-15.30  Salesforce for Advertising - enhance your customer Journey
                            with Media Campaigns
  • 15:30-16:30  Salesforce DMP - Capture, unify, and activate your data to
                            streng the consumer relationships across every touchpoint
                            with the powerful Salesforce data management platform.


Join us as we reveal Salesforce's "secret sauce" for helping customers drive business results and value with the world's #1 CRM. Join us, as we introduce the NEW Salesforce Success Cloud. In this session, you will leave with an understanding of how Salesforce has always-on, adoption, and advisory services to help businesses of every size achieve sustainable success. You will hear about how customer trailblazers have reinvented their businesses with Salesforce Success Cloud.

Amit Rosenblum - Senior Account Partner - Salesforce

Taking your marketing strategy and delivering a successful campaign on Marketing Cloud can seem daunting. It takes a small team to be truly successful, from the marketers who create the strategy and content, the technical teams who develop the infrastructure and data, to the campaign team who push it live. Join the Success Cloud team as we show how we partner with customers, mobilise a team of specialists, and deliver successful campaigns on Marketing Cloud

Sylvia Huttanus - Director, Head of Adoption Services- Salesforce


Be one of the first to test drive the new Premier apps developed, supported and maintained by Salesforce. Premier Apps help you automate key features, find the right answers, and reduce support cases so you get the most out of your investment. Each fully supported app draws on extensive platform and usability research, customer feedback, and our customer centric design, giving you the freedom to work how and when you want.

Arnaud Boulay - Product Solution Advisor - Salesforce
Paul Johnston - Principal Product Solution Advisor - Salesforce
Lightning Experience helps your sales and service users work faster and smarter with innovative new features. But launching a new experience can be intimidating, and takes thoughtful planning. Salesforce customers who have fully embraced Lightning Experience see increased win rates, increased lead volume, and a decrease in average close time for deals. Join this discussion to learn first-hand how you can enjoy these benefits...

Amir Zeierman - Business Systems Architect & Salesforce Team Leader - Varonis
Rami Haviv - Customer Success Manager - Salesforce
Salesforce Program Architects deal with some of the most sophisticated and longest standing implementations around. Often, they are brought in to help our largest customers deal with Performance, Code, and Security issues. Where do they start? What tools do they use? What practices do they follow to help sort out these issues, and how can you leverage their knowledge to your benefit? Join us to help you understand these and provide you with tangible activities that you can undertake in your own implementations to help keep it in tip-top shape.

Guy Raz-Silbiger - Program Architect - Salesforce
Did you inherit a cluttered org with no documentation? Are you trying to figure out why you have 500 fields on an object? Join this session and collaboratively learn from other customers about the most common traits of a messy implementation, and how you can untangle yours.

Dana Furman - Technical Architect - Salesforce
Did you know that Sales Cloud Einstein is being built out of Salesforce Tel Aviv Office? The R&D team will present Einstein capabilities and how it can be leveraged to improve sales

Yossi Chrysler - Software Engineer - Salesforce
Live Agent is a powerful tool part of our Service Cloud offering. But do you know how to use it the right way to build your chat strategy? Our architect team will present how these two are combined along with Facebook, SMS and Mobile applications to help Cellcom becoming a pioneer in this domain. And all this, ready to go with Einstein Bot...

Benjamin Bozou - Program Architect - Salesforce
Don't miss your chance to discover how the power of the Customer Success Platform and the world's smartest CRM can help you be your best.