CRM, or customer relationship management, helps you manage your customer relationships and keep customers happy. While most think of it as sales software designed to help you grow your customer base, it can also be so much more. When you layer in the different ways CRM can be implemented across the business, and that a 'customer' could be an employee or partner, it gets a little more complex.

We've created a series of articles that breakdown what CRM is, why it is important to business and how it can be used. Our goal is to help you assess your need for CRM and make actionable decisions for your business.
Everything you need to know about CRM - what is CRM, how it works, and why you need it.
Learn more about what a CRM system is and how you can deploy CRM to help you business grow and succeed.
In our CRM buyer's guide, we take you through the necessary steps you must take in order to choose the best CRM software for your business.
The world's going mobile. Is your sale team ready? Find out why Mobile CRM matters.
Effective B2B CRM is an essential part of any successful B2B sales and marketing plan. Find out more about the benefits of a B2B CRM strategy.