Kritika Srinivasan, Author

My Background

Kritika leads Customer Marketing in India and also manages the Salesforce India blog. As Customer Marketer, Kritika works with key customers to bring their stories of innovation and digital transformation to life across forums. She also partners with internal and external stakeholders to create meaningful and valuable content for the India blog.

Kritika Srinivasan's latest articles

Blog

These 5 Manufacturing Trailblazers Are Acing Customer Satisfaction and Growth

Explore the success stories of five manufacturing customer Trailblazers that are using Salesforce to delight customers and accelerate growth.

Kritika Srinivasan

Blog

Infographic: 5 Tips for Mid-Market Enterprises to Better Prepare for Disruptions

Get tips from Ashwin Chendilnathan, Joint Managing Director, Vijay Raja Group on how MMEs can prepare for disruptions to their business in 2022.

Kritika Srinivasan

Empowering B2B Sales with Technology and Process: 5 Lessons from BPCL’s Leaders

Blog

Empowering B2B Sales with Tech: 5 Lessons from BPCL’s Business Leaders

Implement right b2b sales technology solutions and process. Read here the complete story on how BPCL is partnering with Salesforce to transform its sales processes and customer experience.

Kritika Srinivasan

Blog

Infographic: 3 Tips from SME Leaders on getting Digital Transformation Right

Read Digital Transformation tips from the SME leaders to build a digital-first business. Digital transformation involves using digital technologies to make a process more efficient or impactful.