Kritika Srinivasan, Author

My background

Kritika leads Customer Marketing in India and also manages the Salesforce India blog. As Customer Marketer, Kritika works with key customers to bring their stories of innovation and digital transformation to life across forums. She also partners with internal and external stakeholders to create meaningful and valuable content for the India blog.

Kritika Srinivasan's latest articles

Blog

Trailblazer Rima Wandhekar is Driving Organisational Growth through Technology

Read how Trailblazer Rima Wandhekar, Director IT/ERP, Kalpa Power Pvt. Ltd. has transformed the functioning of Kalpa Power through technology.

Digital Transformation
Trailblazer Story

Kritika Srinivasan

How IDFC Asset Management Uses Technology to Enable Seamless Customer Experiences

Blog

How IDFC Asset Management Uses Tech to Enable Seamless Customer Experiences

IDFC Asset Management’s VP of Marketing, Shweta Kothari talks about how CMOs must think digital-first to drive hyperpersonalisation. Read on to learn how IDFC too stays customer-centric.

Trailblazer Story

Kritika Srinivasan

Kritika Srinivasan

My background

Kritika Srinivasan's latest articles

Trailblazer Rima Wandhekar is Driving Organisational Growth through Technology

How IDFC Asset Management Uses Tech to Enable Seamless Customer Experiences

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