As it informs more business decisions and transforms your relationships with customers, leaders must understand its potential, its use cases, and its risks. Start by asking the right questions.
While some of the most impactful AI tools for businesses are still being developed, your business can take these key steps now to get your data house in order.
It’s not a stretch to say generative AI in email marketing is a hot-button topic. You’ve probably heard some version of the following about how the tool is transforming the field: “Welcome to the future…
Do you have a to-do list of pesky tasks lingering over you? We’re talking about the ones that must be done to execute a campaign: gathering and analysing data, creating catchy email subject…