Artificial Intelligence

Using AI in small ways in marketing can create a big impact on customer engagement and personalisation. Read on to learn how.

Learn about the six ways AI can be used in call centres to optimise employee efficiency and drive customer satisfaction.

Chatbots are no longer just a cool, fun addition to your business online. According to Gartner, by 2022, 70% of customer interactions will involve emerging technologies like chatbots.

Many SMBs still hesitate to adopt AI thinking it is costly, complex, and not for small businesses. Check out how we bust these myths to prove AI-based tools as SMBs’ golden ticket to success.

Hyper-automation is the way to go for startups looking to digitise and scale quickly. Read on to learn how startups can outgrow expectations.

As organisations across India race to adopt AI-based technologies, greater focus must be placed on the ethics of AI.

AI-powered solutions, with their predictive capabilities, can help marketers make the right decisions, in near real-time.

AI in customer servicing is fundamentally transforming the role of service agents. They're evolving from just being troubleshooters to significant contributors to business value with the help of the necessary tools, solutions to engage customers more meaningfully. This is because the agents are equipped with contextual responses and insight-based decision making. Plus they're 24*7 operational.

Conversations are an integral part of business, yet often aren't captured in a natural, detailed way in your CRM. Here's why we're changing that by bringing voice technology to CRM.

Advances in deep learning are starting to impact AI in ways that will help society and business tackle a wider set of general problems. Discover more about the future of AI and what companies need to know to benefit from this impact.