Marketing

Is marketing a combat tool? In a sense, it can be. Let’s explore Guerrilla Marketing and how to use it in your strategy. In a market as competitive as today’s, with increasingly demanding…

Have you heard of “awareness” in the marketing context, but aren’t quite sure what it means? This article will explain the concept of brand awareness and its crucial role in the sales funnel.…

Learn how you can use next-gen data and AI capabilities to bring your internal teams together and build customer-driven relationships

Personalised marketing works because it focuses on the whole journey — not just the conversion. Here’s how to get it right with 6 of the best examples of personalised marketing in action to inspire you.

Wondering how to steer your business towards success? The marketing mix might just be your answer. Learn how with Salesforce

Net promoter score, or ‘NPS’, is a way of measuring customer satisfaction. It presents customers with a simple survey, then feeds their answers into a formula to produce a single figure for benchmarking.

Marketing is at an inflection point. Advertising costs are increasing and campaign effectiveness is on the decline. A data-driven approach to marketing personalisation is needed to unlock growth.

Market penetration is a marketing strategy that aims to expand the market share of a product or service within an existing market. Learn more with Salesforce.

Master competitor analysis with Salesforce: Identify rivals, analyse trends, and gain a strategic edge. Stay ahead in today's competitive landscape!

Learn how SMBs and growing businesses can use search engine optimisation (SEO) to stay competitive while keeping costs low.