Hyper-personalise marketing communications and boost audience engagement with the segmentation, targeting, and positioning (STP) model. Know all about in this STP guide.
Net promoter score, or ‘NPS’, is a way of measuring customer satisfaction. It presents customers with a simple survey, then feeds their answers into a formula to produce a single figure for benchmarking.
Learn to read and use an income statement to assess a company's financial health. Understand its key components, and practical applications in decision-making.
Marketing is at an inflection point. Advertising costs are increasing and campaign effectiveness is on the decline. A data-driven approach to marketing personalisation is needed to unlock growth.
Upselling is a sales strategy that involves encouraging customers to buy a higher-end version of a product than what they originally intended to purchase.
Get our monthly newsletter for the latest business insights.