Schneider Electric has done what many companies have found difficult: get a return on an AI investment. Their approach can work for your generative AI plans.
From personalised offers to streamlining tedious tasks, automation can help you get the most from your email marketing investment.
The competition is fierce and customers are choosy. Learn how you can connect with your audience and turn potential prospects into customers.
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Boost your team's productivity with the right combination of sales support professionals and technology.
With generative AI running away with marketers’ imaginations, what can we do to ensure that our marketing practice remains grounded in ethical thinking? Leandro Perez, Senior Vice President and CMO for Salesforce Asia Pacific, shares his first-hand insights.
Don't sweat making cold calls. When you use the right strategies and tactics, it's easy to land new deals.
Top AI quotes from artificial intelligence experts on business impact, sales, workforce readiness, the future of work, trust, ethics, and privacy.
