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Key learnings from a BPCL-Salesforce digital transformation project to provide a personalised customer experience: choose an out-of-the-box solution, and ensure organisation-wide involvement.

Arundhati Bhattacharya shares three tips for leaders to make any organisation a Great Place to Work

Get to know Top 10 B2b sales mistakes that your sales team should avoid to close big-ticket B2b sales.

Many wealth management companies miss out on the benefits of going digital due to long-held myths about technology. Discover what those myths are and why they’re outdated.

Salesforce Live: India 2022 was a masterclass in how to reimagine businesses for a new world. Here are our biggest takeaways from the event.

Salesforce Pardot is a B2B marketing automation solution that empowers businesses to sell more effectively and build long-term customer relationships. Read our blog for more.

Discover how your retail brand can stay ahead of customer expectations and deliver an enjoyable and engaging experience across platforms. Read more.

Discover how the private sector, the cloud, and better sustainability reporting can accelerate India’s progress to net zero.

Wouldn’t it be great if you knew which leads you have a greater chance of converting? Read about Pardot lead scoring and grading to know how this can be done.

Designed to help your business scale faster Salesforce Hyperforce enhances your data security and privacy when you build custom applications on Salesforce Platform, or use any Salesforce solution.