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AI-powered solutions, with their predictive capabilities, can help marketers make the right decisions, in near real-time.

This year, all of us are in an alternate reality. Working from home, online classes for our kids, grocery shopping from the comforts of our home, and doing all we can to stay safe, yet carry on.

Get expert insights from the Salesforce Trailhead team on how and why upskilling employees is important to building a future-proof workforce.

Account executives, Sales Cloud staff, and members from our Trailblazer community share their best advice and pro tips to grow your revenue while selling remotely.

AI in customer servicing is fundamentally transforming the role of service agents. They're evolving from just being troubleshooters to significant contributors to business value with the help of the necessary tools, solutions to engage customers more meaningfully. This is because the agents are equipped with contextual responses and insight-based decision making. Plus they're 24*7 operational.

What’s the best way to improve marketing ROI in today’s challenging landscape? By increasing one of these three things: effectiveness, efficiency, or optimization.

Business as usual has been anything but “usual” over the past six months. In early 2020, as the global economy thrived, most small- and medium-sized business (SMB) leaders were focused on how to…

When the world changes, you have to adapt. But how? Hone these top sales skills to reach customers and close more deals.

Discover how nearly 6,000 sales professionals worldwide are adapting their strategies to drive success in a global crisis.

Today, as businesses around the globe decide how and when to reopen, it’s a great time to revisit our assumptions about our customers. Based on experience and what we’ve learned from our own customers, here are three basic principles to guide data-driven marketers in reassessing their approach to customer data.